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1. What is LACSLink™ and what does it do?
Locatable Address Conversion Service (LACSLink™) provides mailers an automated
method of obtaining new address when a 911 emergency system has been
implemented. 911 address conversion normally involves changing rural-style
addresses to city-style addresses, but in some instances conversions may result
in the renaming or renumbering of existing city style addresses. United States
Postal Service® Address Management offices across the country collect and
transfer information for this database to the United States Postal Service®
National Customer Support Center in Memphis, TN. The LACSLink™ service is only
available through non-exclusive licensees of the United States Postal Service®.
Anchor offers LACSLink™ as a stand alone process or as a back-end process with NCOALink™
service to ensure a highly deliverable mailing list. As of December 12, 2002 the LACSLink™
database contains approximately 5 million records.
2. How are addresses matched to the LACSLink™ database?
Addresses are first standardized to conform to United States Postal Service®
CASS™ requirements and ZIP+4® appended. The address is then matched against the
addresses in the LACSLink™ file. The LACSLink™ matching rules are set by the United States
Postal Service® and are very strict. Unlike NCOALink™, most records are matched based
upon address only. If an exact match is made, Anchor is permitted to provide the
LACSLink™/911 conversion address to the mailer.
6. How long does it take to process a file through LACSLink™?
You may select from four Service Levels: Priority Service,
Next Business Day A.M Service, Next Business Day P.M. Service and a 3 Business
Day Service. If these turnaround times do not meet your needs or you have larger
quantities, please contact us for custom processing.
1. What benefits will I receive by processing my file through DSF2™?
Mailers using DSF2™ could save thousands of dollars that would have been spent
on wasted materials and postage that result from undelivered as addressed mail
because DSF2™ standardizes and verifies addresses at the house number level
before the mail enters the USPS®.
Mailers will receive a better ROI on their mailings due to the elimination of
bad addresses. In addition mailers can save money through additional postal
discounts for walk sequence sortation.
Some key benefits include:
· Qualify for postal discounts for walk sequence sortation.
· Improved deliverablilty through address standardization and address
validation.
· Detection of undeliverable mail for reasons other than change of address.
· Elimination of bad address records by 3 to 6 percent.
· Reduce postage cost and wasted mailing pieces reduced through improved list
quality.
· Merge/Purge processing is enhanced.
· Improve response and lower costs by identifying and suppression to
undeliverable addresses, seasonal and vacant addresses prior to mailing.
· Corrects misspelled street names.
· Adds directionals and street suffixes
3. What data is returned after I process DSF2™?
Each record contains ZIP+4®, Carrier Route, Delivery Sequence and Delivery
Type information. Address Standardization, identification of business versus
residential delivery points and Pseudo Delivery Sequence Numbers for walk
sequence postal discounts are appended. Anchor provides a Deliverability Index
to help you decide whether to mail to a specific address. These corrections and
reports enable you to not only increase the efficiency of your mailings, but
also make educated marketing decisions.
The output record includes:
· Standardized Address.
· Carrier Route Code.
· ZIP+4® and ZIP+4® footnotes
· Pseudo Delivery Sequence Number.
· DSF2™ footnotes
· Delivery Type Codes.
· Summary Reports for all Processing (DSF2™ Processing Statistics, PS Form 3553
for CASS™ certification, Delivery Sequence Invoice Documentation and National
Deliverability Index).
· ADI (Anchor Deliverability Index)
4. How much will I save with DSF2™?
DSF2™ generally enables you to identify 3%-6% of your mailing as potentially
undeliverable. In a mailing of one million, you may be able to drop thirty to
sixty thousand addresses. If the cost of mailing is $400 per thousand, you save
$12,000 to $24,000. You either keep these savings, or use the savings to reach a
more deliverable audience with significantly higher response rates.
4. What do the footnotes mean?
The footnotes tell you how each record was matched. The following are all of
the Deceased footnotes:
A1 - Exact match by SSN, First Name, Last Name and ZIP Code™
A2 - Weighted name (Close to exact name) match by SSN and ZIP
B1 - Exact match First Name, Last Name and Address
C1 - Address exact match / Name near-exact match
C2 - Name Exact match / Address near exact match
C3 - Near-exact match on both Name and Address
D1 - Name and ZIP exact match / (no address used) - High probability match
D2 - Name and ZIP exact match / (no address used) - Medium probability match
D3 - Name and ZIP exact match / (no address used) - Low probability match
I - Insufficient Data to match [Key address elements (street name, city, state
or ZIP) missing]
N - No match (excludes "I" records)
Anchor recommends that if you are mailing a customer file, you DO NOT MAIL
codes A-C. If you are mailing a prospect file Anchor recommends you DO NOT MAIL
codes A-D.
Delivery Sequence File - Second Generation (DSF2™)
Delivery Sequence File - Second Generation (DSF2™) is a service that is used to standardize and
confirm addresses, which can be provided by a non-exclusive licensee of the
United States Postal Service®. DSF2™ is a computerized file that contains all of
the 145 million plus delivery points to which the USPS® delivers mail. DSF2™ uses
this data to prepare your mail for delivery sequence sortation. Each record
contains ZIP+4®, Carrier Route, Delivery Sequence and Delivery Type. Address
Standardization, identification of business versus residential delivery points
and Pseudo Delivery Sequence Numbers for walk sequence postal discounts are
appended. Anchor is a non-exclusive licensee of the USPS® for DSF2™ processing.
Anchor provides a Deliverability Index to help you decide whether to mail to a
specific address. Maximum address hygiene benefits are realized when DSF2™
processing is done in conjunction with NCOALink™ and LACSLink™.
Locatable Address Conversion System (LACSLink™)
A United States Postal Service® database that provides the conversion of Rural
Route, PO Box and General Delivery Addresses to Street Address, as well as
renaming of streets. This service is named Locatable Address Conversion System (LACSLink™).
LACSLink™ processing has resulted in savings of 1% to 3% for many direct marketers,
in addition to the cost saving benefits of NCOALink™ and DSF2™ processing.
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