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     NCOALinkTM & ELOT
     NCOALinkTM & EZ
     NCOALinkTM & MaxCOA
 NCOALinkTM & Phone Append
 NCOALinkTM & Phone Verify / Append
 AAE
 AAE Plus
 CASS - Address Standardization
 Deceased Processing
 DMA - Do Not Mail
 DSF2 - Delivery Sequence File
 MaxCOA
 Single File Dupe Identification-1 per hh
PHONE SERVICES
 411 Append
 411 Append & Do Not Call (Suppress)
 Area Code Update
 Business Telephone Append
 Business Phone Verify & Append
 Canadian Telephone Matching
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 Consumer Phone Verify
 Consumer Phone Verify & Append
 Do Not Call
 DNC Flag & Wireless Flag
 Reverse EDA
 Reverse Phone Append (Busn.)
 Reverse Phone Append(Con.)
 Wireless Identifier
E-MAIL SERVICES
 Email Append
 Email Campaign Management
 Email COA
 Email Distribution
 Email DMA Suppress
 E-mail List Hygiene
 Reverse E-Mail Append
DATABASE ENHANCEMENT
 Business Data Enhancement
 Consumer Data Enhancement
 DMA - Do Not Mail
 Dealer Radius Processing
 GeoCoding
 MAXConvert - Reformat
 Merge Purge/Image CrusherTM
POSTAL PROCESSING
 Enhanced Presort Solution
 Postal Presort
RENT MAILING LISTS
 Business List
 Consumer List
 Occupant List
CANADIAN PROCESSING
     Canadian Address Accuracy
     Change of Address + Address Accuracy
 Canadian Change of Address
 Canadian Do Not Contact
 Canadian Telephone Matching
 Merge/Purge
 Postal Presortation
MANUAL FTP
 FTP - Transfer File to Anchor
OTHER SERVICES
 Media Conversion
 Prison Suppression Service
 Splits
 Custom Processing
 ListSelect+ Demo
LIST SELECT PLUS
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 Find Query
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Client Services

Contact Us/Hrs of Operation - Forms and Documents - Output Record Layout - Frequently Asked Questions - Glossary of Terms - Product Information Sheets - Association Publications

Forms Available for Download
(Sorted by Menu Listing)

Forms and other downloads are available in Adobe Portable Document Format (pdf) format. To view the pdf files, you must have Adobe Acrobat Reader v4.05 installed on your computer.

Completed and signed Processing Acknowledgment Forms (PAFS)
must be faxed to Anchor Computer, Inc., at 631-293-4113 prior to processing.

E.COMMERCE SOLUTIONS

Automatic File Delivery - Information Sheet
E-Commerce Solutions Information Sheet

MOVE UPDATE COMPLIANCE

Move Update Compliance Requirements

NCOALink

AAAPLUS
Anchor Address Enhancement (AAE)
Best Practices in Address Quality - USPS
NAICS Search Engine
A Guide to NCOALink Processing Acknowledgment Forms
NCOALink Processing Acknowledgment Form
Full Service Provider Required Text Document
Most Commonly Used NAICS/SIC Codes
NCOALink- Frequently Asked Questions
NCOALink Product Information Sheet
NCOALink Sample Layout - Fixed Field
NCOALink Sample Layout - Comma Delimited
NCOALink Sample Layout - DBF
USPS® NCOALink User Technical Manual
USPS® Footnote Codes
Apt+ Processing Product Information Sheet
WEB links to obtain SIC code
SuperCleansing White Paper
Super Cleansing
Download Sample NCOALinkTM - 48 Months Report
MAXCOA

LACSLink

Best Practices in Address Quality - USPS
Locatable Address Conversion System (LACSLink) Manual
LACSLink Product Information Sheet
Download Sample LACSLinkTM Report

DSF2

Best Practices in Address Quality - USPS
DSF2 Processing Acknowledgment Form
Delivery Sequence File (DSF2) Manual
The DSF2 Product Information Sheet
Download Sample DSF2 Report

ADDRESS ELEMENT CORRECTION (AEC)

Best Practices in Address Quality - USPS
Address Element Correction Service (AEC) Manual

DECEASED PROCESSING

Deceased Suppression Processing Acknowledgement Form
Deceased Processing Product Information Sheet
Download Sample Deceased Processing Report

PHONE SERVICES

Telephone Data
Phone Services Processing Acknowledgement Form
National DO NOT CALL Registry Processing Acknowledgement Form
National DO NOT CALL Registry Affidavit of Exemption
State Do-Not-Call Affidavit of Registration
FTC Telemarketing Sales Rule Booklet

EMAIL SERVICES

DMA Email Best Practices document
Email Data Services Processing Acknowledgement Form
Email Append Order Form
Email Append Client Guidelines
Email Append Sample Opt Out Letter
Email Append+ Product Information Sheet
Anti Spam Policy
DMA-Commercial Solicitations Online Guidelines
Understanding the Can-Spam Act
DMA Analysis of Can-Spam Act - December 11th 2003
E.Marketing Services Information Sheet

MERGE PURGE

Merge/Purge Processing Instructions Booklet
Merge/Purge Solutions Information Sheet

BUY MAILING LISTS

Best Practices in Address Quality - USPS
List Rental Do Not Call Registry Processing Acknowledgement Form
MEGABASE List Rental Order Form
MAXConsumer Product Information Sheet

POSTAL PROCESSING

Best Practices in Address Quality - USPS
FirstClass Presort Questionnaire
Standard Mail Presort Questionnaire (Formerly Standard A)
Package Services Presort Questionnaire (Formerly Standard B)
USPS® Approved Rates Effective January 8th 2006

CANADIAN PROCESSING

Canada Post Processing Acknowledgement Form
Canadian Addressing Guide
Canadian NCOA Product Information Sheet
Address Accuracy Program - Customer Guide
Incentive Lettermail - Customer Guide
Addressed Admail - Customer Guide
Publications Mail Presortation and Preparation - Customer Guide

DATABASE SOLUTIONS

Database Solutions Information Sheet
5 Tips For Building A Marketing Database

SEE SAMPLE REPORTS
[if report is in zip format, please save and open on local computer]

Download Sample * MAXCOA * Report
Download Sample CONSUMER PHONE VERIFY & APPEND Report
Download Sample DECEASED PROCESSING Report
Download Sample DSF2 Report
Download Sample LACSLINKTM Report
Download Sample NCOALINKTM - 18 MONTHS Report
Download Sample NCOALINKTM - 48 MONTHS Report
Download Sample N-TEST Report

ACCOUNT FORMS AND PUBLICATIONS

Anchor Credit Application
Credit Card Authorization

ASSOCIATION PUBLICATIONS

DIRECT MARKETING ASSOCIATION GUIDELINES for Ethical Business Practice
DMA-Commercial Solicitations Online Guidelines
Email Address Appending Best Practices for Marketers


Frequently Asked Questions

OnLine Processing - NCOALink - LACSLink - DSF2 - Move Update - Merge/Purge - Deceased Processing

OnLine Processing

  1. How may I contact Anchor Computer?
  2. I am an existing client of Anchor Computer, can I contact my salesperson or Account Executive with additional instructions?
  3. How can I check the status of my order?
  4. What should I do if I am receiving java script errors?
  5. What do I do if my browser freezes?
  6. What should I do if I have a problem entering my credit card information?
  7. Is my personal information secure?
    Top

1. How may I contact Anchor Computer?

You may contact us anytime using email, telephone or via fax. We will respond to you as fast as possible during the hours of operation shown.
Online Processing Top

2. I am an existing client of Anchor Computer, can I contact my salesperson or Account Executive with additional instructions?

You may contact anyone at Anchor to revise your order during business hours, as long as it has not been processed yet. You will need to have your order number.
Online Processing Top

3. How can I check the status of my order?

You may return to the site to check the status of your job. Just log-in, and then click on the "Job Status" button between "Current Jobs" or "Previous Jobs" and locate your job number. There will be a Job Status Comment next to the number.

4. What should I do if I am receiving JavaScript error messages?

You may be having trouble because your browser in not set to use JavaScript. JavaScript is used if you select our Java enabled registration option. If you are using one of the browsers listed below, we have provided some instructions on how to confirm that your browser is set up to use JavaScript:

* Microsoft Internet Explorer v4.0x or later- Netscape Navigator v4.x or later
If you are having JavaScript problems and your browser is not listed above, you must upgrade your browser. We have provided these links as a convenience.
http://www.microsoft.com/windows/ie/
http://www.netscape.com/computing/download/index.html.html?cp=hom06pbro Online Processing Top

5. What do I do if my browser freezes?

We are working hard to make our services accessible for all of our clients. However, technology is not uniform across all Web browsers. Please email us at techsupport@anchorcomputer.com the complete details of your technical problem. We will research your problem and respond back to you .
Online Processing Top

6. What should I do if I have a problem entering my credit card information on your site.

Some browsers do not support Secure Sockets Layer (SSL) technology. This software is what we use to ensure that your personal information is secure during transmission over the Internet. Please email us at service@anchorcomputer.com , an Anchor representative will contact you. We are sorry for any inconvenience this may have caused.
Online Processing Top

7. Is my personal information secure?

Yes, your personal information is secure. Your name, address and credit card number is encrypted using secure socket layer server software (SSL). This software ensures that your information cannot be read or accessed by anyone as it travels though our ordering system. All such transactions over the Internet are secure and private. All credit card numbers are deleted from our system after your order has been retrieved from our servers.
FAQ Top

NCOALink
Click here to link to NCOALink FAQs.

LACSLink

1. What is LACSLink and what does it do?
2. How are addresses matched to the LACSLink database?
3. What are some of the benefits associated with LACSLink?
4. What is returned after I process LACSLink on my file?
5. What is appended to my record?
6. How long does it take to process a file through LACSLink?
7. What is the difference between NCOALink & LACSLink?
FAQ Top

1. What is LACSLink and what does it do?

Locatable Address Conversion Service (LACSLink) provides mailers an automated method of obtaining new address when a 911 emergency system has been implemented. 911 address conversion normally involves changing rural-style addresses to city-style addresses, but in some instances conversions may result in the renaming or renumbering of existing city style addresses. United States Postal Service® Address Management offices across the country collect and transfer information for this database to the United States Postal Service® National Customer Support Center in Memphis, TN. The LACSLink service is only available through non-exclusive licensees of the United States Postal Service®. Anchor offers LACSLink as a stand alone process or as a back-end process with NCOALink service to ensure a highly deliverable mailing list. As of December 12, 2002 the LACSLink database contains approximately 5 million records.

LACS Top
2. How are addresses matched to the LACSLink database?

Addresses are first standardized to conform to United States Postal Service® CASS™ requirements and ZIP+4® appended. The address is then matched against the addresses in the LACSLink file. The LACSLink matching rules are set by the United States Postal Service® and are very strict. Unlike NCOALink, most records are matched based upon address only. If an exact match is made, Anchor is permitted to provide the LACSLink/911 conversion address to the mailer.
LACS Top

3. What are some of the benefits associated with LACSLink?

Key benefits include:

4. What is returned after I process LACSLink on my file?

United States Postal Service® regulations require the LACSLink processing return:

5. What is appended to my record?

The following is appended to your records:

6. How long does it take to process a file through LACSLink?

You may select from four Service Levels: Priority Service, Next Business Day A.M Service, Next Business Day P.M. Service and a 3 Business Day Service. If these turnaround times do not meet your needs or you have larger quantities, please contact us for custom processing.
LACS Top

7. What is the difference between NCOALink & LACSLink?

NCOALink is a United States Postal Service® licensed database that matches name and address of a record for move update purposes. LACSLink -Locatable Address Conversion System is a United States Postal Service® licensed database that enables you to update your mailing lists when addressees have been converted by local authorities. i.e. Renumbering of houses or address converted from rural style to city style addresses, usually as a result of a 911-conversion effort. Maximum list hygiene benefits are realized when LACSLink processing is done in conjunction with NCOALink and DSF2.
LACS Top

Delivery Sequence File - Second Generation (DSF2)

1. What benefits will I receive by processing my file through DSF2?
2. I have a database with consumers and businesses - does DSF2 help me?
3. What data is returned after I process DSF2?
4. How much will I save with DSF2?
FAQ Top

1. What benefits will I receive by processing my file through DSF2?

Mailers using DSF2 could save thousands of dollars that would have been spent on wasted materials and postage that result from undelivered as addressed mail because DSF2 standardizes and verifies addresses at the house number level before the mail enters the USPS®. Mailers will receive a better ROI on their mailings due to the elimination of bad addresses. In addition mailers can save money through additional postal discounts for walk sequence sortation.

Some key benefits include:
· Qualify for postal discounts for walk sequence sortation.
· Improved deliverablilty through address standardization and address validation.
· Detection of undeliverable mail for reasons other than change of address.
· Elimination of bad address records by 3 to 6 percent.
· Reduce postage cost and wasted mailing pieces reduced through improved list quality.
· Merge/Purge processing is enhanced.
· Improve response and lower costs by identifying and suppression to undeliverable addresses, seasonal and vacant addresses prior to mailing.
· Corrects misspelled street names.
· Adds directionals and street suffixes
DSF Top

2. I have a database with consumers and businesses- does DSF2 help me?

Yes. The DSF2 file allows validation of all 145 million plus addresses to which the USPS® delivers mail. It almost always makes sense to DSF2 your file whether it is comprised of all consumer, all business, or both types of addresses.
DSF Top

3. What data is returned after I process DSF2?

Each record contains ZIP+4®, Carrier Route, Delivery Sequence and Delivery Type information. Address Standardization, identification of business versus residential delivery points and Pseudo Delivery Sequence Numbers for walk sequence postal discounts are appended. Anchor provides a Deliverability Index to help you decide whether to mail to a specific address. These corrections and reports enable you to not only increase the efficiency of your mailings, but also make educated marketing decisions.
The output record includes:
· Standardized Address.
· Carrier Route Code.
· ZIP+4® and ZIP+4® footnotes
· Pseudo Delivery Sequence Number.
· DSF2 footnotes
· Delivery Type Codes.
· Summary Reports for all Processing (DSF2 Processing Statistics, PS Form 3553 for CASS™ certification, Delivery Sequence Invoice Documentation and National Deliverability Index).
· ADI (Anchor Deliverability Index)
DSF Top

4. How much will I save with DSF2?

DSF2 generally enables you to identify 3%-6% of your mailing as potentially undeliverable. In a mailing of one million, you may be able to drop thirty to sixty thousand addresses. If the cost of mailing is $400 per thousand, you save $12,000 to $24,000. You either keep these savings, or use the savings to reach a more deliverable audience with significantly higher response rates.
DSF Top

Move Update

1. How often must I run "Move Update" on my file to receive postage discounts?
2. Does a list or name have to be updated literally every 180 days?
3. Must I process my complete list through "Move Update" every time?
4. Do I have to perform "Move Update" processing when mailing to an address that is new to my list?
5. What if I rent my list?
FAQ Top

1. How often must I run "Move Update" on my file to receive postage discounts?

The United States Postal Service® requires that first class mail entered as of July 1997 be processed through a "Move Update" within 180 days prior to depositing the mail. Mailers will need to perfom "Move Updating" on addresses once every six months using one of a variety of address quality improvement software tools in order to qualify for automation rate discounts.
Move Update Top

2. Does a list or name have to be updated literally every 180 days?

No, an address can be updated anytime but to meet the "Move Update" requirement it must be updated within 180 days or six months before it is actually mailed at discounted postal rates.
Move Update Top

3. Must I process my complete list through "Move Update" every time?

The requirement applies to individual addresses so you only have to update those addresses that will be mailed at discounted rates to meet the standard. The remainder of your file or those addresses that will mail at other rates do not have to meet the standard. You do, however, have to provide the processing and provide certification as is appropriate for those other rates.
Move Update Top

4. Do I have to perform "Move Update" processing when mailing to an address that is new to my list?

The new customer address can be included with the move qualified list until the next cycle for update. This is only allowable when the person for whom the mail piece is prepared has asked to be added to the list through some transaction such as buying something or requesting services, literature etc. These should not exceed 1% of the list total. New records from other sources have to be mailed at single piece postal rates until they are "Move-Update" processed.
Move Update Top

5. What if I rent my list?

When a rented list is mailed at discounted postal rates and includes a mix of records that have been "Move-Update" processed as well as new names, list owners must furnish proof that the move update process was performed and must include the number of new names acquired directly from the customer since the time of the last "Move Update" processing. This must be done for each list rental.
Move Update Top

Merge/Purge

1. How can I evaluate different Merge/Purge Systems?
2. Does it pay to spend time evaluating the quality of different Merge/Purge systems?
3. What other processes are recommended as a part of a Merge/Purge?
4. How long does it take to complete a Merge/Purge?
5. Should I buy software for in-house use or out-source my Merge/Purge processing?
FAQ Top

1. How can I evaluate different Merge/Purge Systems?

The two methods you may apply are qualitative (without word processing) and quantitative (live) testing.

2. Does it pay to spend time evaluating the quality of different Merge/Purge systems?

Yes. No system is perfect. Some lack the capacity to identify true duplicates, others flag too many records as duplicates. Few vendors can properly handle the complexities of a business to business merge/purge.
Merge/Purge Top

3. What other processes are recommended as a part of a Merge/Purge?

Prior to the Merge/Purge, NCOALink processing is generally a must. Consider processing NCOALink, DSF2, LACSLink and MAXCOA processing together for greater results. Postal Presort and data enhancement processing should follow.
Merge/Purge Top

4. How long does it take to complete a Merge/Purge?

The actual Merge/Purge process can take anywhere from a few hours to three days, based upon your requested turnaround time. Actual processing time depends on the number of files, number of records, and your pre and post-processing requirements
Merge/Purge Top

5. Should I buy software for in-house use or outsource my Merge/Purge processing?

In-house processing may be preferred by some that want total control even though outsourcing is generally more cost effective and accurate. The in-house disadvantage results from additional fixed overhead expense and costs required to keep pace with rapidly changing technology. Furthermore, it is often difficult for in-house database marketing departments to contribute "value added" benefits that could be provided by Anchor Computer Inc.
Merge/Purge Top

Deceased Processing

1. What is Deceased Data Suppression?
2. What benefits will I realize by processing my file through Deceased Processing?
3. How do I know which records I should mail to or suppress?
4. What do the footnotes mean?
FAQ Top

1. What is Deceased Data Suppression?

The deceased file is a suppression file that contains over 58 million deceased records. Unique to this file is the Anchor's Probability of Deceased Scoring Methodology. This propriety software will append date of birth/date of death and assign a Deceased Footnote to each record when matched against a mailers database to detail how each was made. Additional information about your files is provided in our reports which include: Frequency Report by Year of Death and consolidated Match Type, Match Type by Year of Death, Deceased By State and Deceased by Gender and Age.
Deceased Processing Top

2. What benefits will I realize by processing my file through Deceased Processing?

Anchor's Deceased Processing will enable mailers to more intelligently identify deceased names and allow for a determination if a name should be suppressed. The mailer will benefit with an improved response rate, lower cost and an improvement of the company's image by minimizing mailing to deceased individuals.
Deceased Processing Top

3. How do I know which records I should mail to or suppress?

Refer to the footnotes that are appended to your record. The footnotes tell you how each record was matched. (see below)
Deceased Processing Top

4. What do the footnotes mean?

The footnotes tell you how each record was matched. The following are all of the Deceased footnotes:
A1 - Exact match by SSN, First Name, Last Name and ZIP Code™
A2 - Weighted name (Close to exact name) match by SSN and ZIP
B1 - Exact match First Name, Last Name and Address
C1 - Address exact match / Name near-exact match
C2 - Name Exact match / Address near exact match
C3 - Near-exact match on both Name and Address
D1 - Name and ZIP exact match / (no address used) - High probability match
D2 - Name and ZIP exact match / (no address used) - Medium probability match
D3 - Name and ZIP exact match / (no address used) - Low probability match
I - Insufficient Data to match [Key address elements (street name, city, state or ZIP) missing]
N - No match (excludes "I" records)

Anchor recommends that if you are mailing a customer file, you DO NOT MAIL codes A-C. If you are mailing a prospect file Anchor recommends you DO NOT MAIL codes A-D.
Deceased Processing Top

Glossary of Terms

Anchor Change of Address Index (ACAI)
CASS™ - Coding Accuracy Support System
Delivery Point
Delivery Sequence File (DSF2)
List Reformat Validator
Locatable Address Conversion System
Merge/Purge - Image Crusher
National Deliverability Index (NDI)
NCOALink Action Codes
Is there a difference in the NCOALink process provided by each licensee?
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Anchor Change of Address Index (ACAI)

The Anchor Change of Address Index helps you easily identify whether NCOALink successfully matched the name and address to a move and whether a new address was provided. The ACAI provides a logical interpretation of the NCOALink Action code and other match criteria and makes it easier for you to decide wether or not to mail an individual record. It is assigned to each record during NCOALink processing.
1) Moved, new address provided
2) Did not match NCOALink Database
3) Probably not moved
4) Probably moved
5) No forwarding address provided
Glossary Top

Coding Accuracy Support System (CASS™)

CASS™ is a United States Postal Service administered methodology to certify the accuracy of Postal Processing software and systems. CASS™ certified products meet the United States Postal Service's requirements for accuracy in Standardization Addresses.
Glossary Top

Delivery Point

A location where the mail carrier delivers the mail to the recipient. A Delivery Point can be a PO Box, individual home address, cluster Box or Company mail room.
Glossary Top

Delivery Sequence File - Second Generation (DSF2)

Delivery Sequence File - Second Generation (DSF2) is a service that is used to standardize and confirm addresses, which can be provided by a non-exclusive licensee of the United States Postal Service®. DSF2 is a computerized file that contains all of the 145 million plus delivery points to which the USPS® delivers mail. DSF2 uses this data to prepare your mail for delivery sequence sortation. Each record contains ZIP+4®, Carrier Route, Delivery Sequence and Delivery Type. Address Standardization, identification of business versus residential delivery points and Pseudo Delivery Sequence Numbers for walk sequence postal discounts are appended. Anchor is a non-exclusive licensee of the USPS® for DSF2 processing. Anchor provides a Deliverability Index to help you decide whether to mail to a specific address. Maximum address hygiene benefits are realized when DSF2 processing is done in conjunction with NCOALink and LACSLink.
Glossary Top

List Reformat/Validator

Anchor's proprietary list conversion and data validation program.

Features:

  • Converts up to 5 input files simultaneously into 1 output file.
  • Superclerk, a self-checking control feature for name and address quality.
  • Evaluates data to determine and normalize name and address information.
  • Conditional / unconditional replacement Or insertion of data
  • User defined frequency distribution and data validation on all input files.
  • Validator and reformat process can be run together or separately.
  • Produce comprehensive statistical and quality control reports.

Benefits:

Locatable Address Conversion System (LACSLink)

A United States Postal Service® database that provides the conversion of Rural Route, PO Box and General Delivery Addresses to Street Address, as well as renaming of streets. This service is named Locatable Address Conversion System (LACSLink). LACSLink processing has resulted in savings of 1% to 3% for many direct marketers, in addition to the cost saving benefits of NCOALink and DSF2 processing.
Glossary Top

Merge/Purge-Image Crusher

Anchor's proprietary merge/purge software is one of the most sophisticated systems on the market and is currently being used by the most demanding financial institutions as well as many direct marketing companies. It is a flexible system that allows adjustments to the matching logic to suit each clients unique requirements and accurately handles both consumer and business records.
Glossary Top

National Deliverability Index (NDI)

The NDI provides a measure of the deliverability of Addresses on you file. It is output as part of NCOALink processing. The higher the percentages, the more deliverable the file. It is based on United States Postal Service® matching criteria.
Glossary Top

NCOALink Action Codes

NCOALink action codes define the type of NCOALink match. It is appended to the input record.

Contact us at (800) 728-6262 - Email us at E@anchorcomputer.com

Anchor Computer is a non-exclusive licensee of the United States Postal Service® for NCOALink, DSF2, DPV™, & LACSLink.
Pricing of these products and services is neither established, controlled, nor approved by the United States Postal Service®.

© Anchor Computer 2000
All Rights Reserved
4/9/2008 14:39

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