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Client Services
Contact Us/Hrs of Operation -
Forms and Documents -
Output Record Layout -
Frequently Asked Questions -
Glossary of Terms -
Product Information Sheets -
Association Publications -
Email Marketing Glossary
Forms Available for Download
(Sorted by Menu Listing)
Forms and other downloads are available in Adobe Portable Document Format (pdf) format. To view the pdf files, you must have Adobe Acrobat Reader v4.05 installed on your computer.

Completed and signed Processing Acknowledgment Forms (PAFS)
must be faxed to Anchor Computer, Inc., at 631-293-4113 prior to processing.
E.COMMERCE SOLUTIONS
Automatic File Delivery - Information Sheet
E-Commerce Solutions Information Sheet
MOVE UPDATE COMPLIANCE
Move Update Compliance Requirements
NCOALink
Anchor Address Enhancement Plus(AAE+)
Anchor Address Enhancement (AAE)
Best Practices in Address Quality - USPS
NAICS Search Engine
A Guide to NCOALink Processing Acknowledgment Forms
NCOALink Processing Acknowledgment Form
Full Service Provider Required Text Document
Most Commonly Used NAICS/SIC Codes
NCOALink- Frequently Asked Questions
NCOALink Product Information Sheet
NCOALink Sample Layout - Fixed Field
NCOALink Sample Layout - Comma Delimited
NCOALink Sample Layout - DBF
USPS® NCOALink User Technical Manual
USPS® Footnote Codes
Apt+ Processing Product Information Sheet
WEB links to obtain SIC code
SuperCleansing White Paper
Super Cleansing
Download Sample NCOALinkTM - 48 Months Report
MAXCOA
MAXCOA PAF
LACSLink
Best Practices in Address Quality - USPS
Locatable Address Conversion System (LACSLink) Manual
LACSLink Product Information Sheet
Download Sample LACSLinkTM Report
DSF2
Best Practices in Address Quality - USPS
DSF2 Processing Acknowledgment Form
Delivery Sequence File (DSF2) Manual
The DSF2 Product Information Sheet
Download Sample DSF2 Report
ADDRESS ELEMENT CORRECTION (AEC)
Best Practices in Address Quality - USPS
Address Element Correction Service (AEC) Manual
DECEASED PROCESSING
Deceased Suppression Processing Acknowledgement Form
Deceased Processing Product Information Sheet
Download Sample Deceased Processing Report
PHONE SERVICES
Telephone Data
Phone Services Processing Acknowledgement Form
SMS Text Message Marketing
National DO NOT CALL Registry Processing Acknowledgement Form
National DO NOT CALL Registry Affidavit of Exemption
State Do-Not-Call Affidavit of Registration
FTC Telemarketing Sales Rule Booklet
EMAIL SERVICES
Business Email Append
Reach New Movers by Email
Email Campaign Management
Enhanced Email Validation
DMA Email Best Practices document
Email Data Services Processing Acknowledgement Form
Email Append Order Form
Email Append Client Guidelines
Email Append Sample Opt Out Letter
Email Append+ Product Information Sheet
Anti Spam Policy
DMA-Commercial Solicitations Online Guidelines
Understanding the Can-Spam Act
DMA Analysis of Can-Spam Act - December 11th 2003
E.Marketing Services Information Sheet
Anchor Welcome Message Guidelines Suggestion
E-mail List Rental PAF
E-mail List Rental PAF Insertion Order Form
Email Marketing Glossary
CONSUMER DEMOGRAPHIC APPEND
(End User) Demographic Services PAF
(Reseller) Demographic Services PAF
MERGE PURGE
Merge/Purge Processing Instructions Booklet
Merge/Purge Solutions Information Sheet
BUY MAILING LISTS
Best Practices in Address Quality - USPS
List Rental Do Not Call Registry Processing Acknowledgement Form
MEGABASE List Rental Order Form
MAXConsumer Product Information Sheet
NEW MOVERS
New Movers Product Information Sheet
POSTAL PROCESSING
Best Practices in Address Quality - USPS
FirstClass Presort Questionnaire
Standard Mail Presort Questionnaire (Formerly Standard A)
Package Services Presort Questionnaire (Formerly Standard B)
Code One FAQ
CANADIAN PROCESSING
Canada Post Processing Acknowledgement Form
Canadian Addressing Guide
Canadian NCOA Product Information Sheet
Address Accuracy Program - Customer Guide
Incentive Lettermail - Customer Guide
Addressed Admail - Customer Guide
Publications Mail Presortation and Preparation - Customer Guide
Canadian National Do Not Call List Web Site
Telemarketers How To Purchase and Use the Canadian National Do Not Call List
Canadian National DNCL Telemarketer Registration Info
DATABASE SOLUTIONS
Database Solutions Information Sheet
5 Tips For Building A Marketing Database
SEE SAMPLE REPORTS
[if report is in zip format, please save and open on local computer]
Download Sample * MAXCOA * Report
Download Sample CONSUMER TELEPHONE APPEND AND VERIFY Report
Download Sample DECEASED PROCESSING Report
Download Sample DSF2 Report
Download Sample LACSLINKTM Report
Download Sample NCOALINKTM - 18 MONTHS Report
Download Sample NCOALINKTM - 48 MONTHS Report
Download Sample N-TEST Report
ACCOUNT FORMS AND PUBLICATIONS
Anchor Credit Application
Credit Card Authorization
ASSOCIATION PUBLICATIONS
DIRECT MARKETING ASSOCIATION GUIDELINES for Ethical Business Practice
DMA-Commercial Solicitations Online Guidelines
Email Address Appending Best Practices for Marketers
Frequently Asked Questions
OnLine Processing -
NCOALink -
LACSLink -
DSF2 -
Move Update -
Merge/Purge -
Deceased Processing -
New Movers
OnLine Processing
- How may I contact Anchor Computer?
- I am an existing client of Anchor Computer, can I contact my salesperson or
Account Executive with additional instructions?
- How can I check the status of my order?
- What should I do if I am receiving java script errors?
- What do I do if my browser freezes?
- What should I do if I have a problem entering my credit card information?
- Is my personal information secure?
1. How may I contact Anchor Computer?
You may contact us anytime using email, telephone or via fax. We will respond
to you as fast as possible during the hours of operation shown.

2. I am an existing client of Anchor Computer, can I contact my salesperson
or Account Executive with additional instructions?
You may contact anyone at Anchor to revise your order during business hours,
as long as it has not been processed yet. You will need to have your order
number.

3. How can I check the status of my order?
You may return to the site to check the status of your job. Just log-in, and
then click on the "Job Status" button between "Current Jobs"
or "Previous Jobs" and locate your job number. There will be a Job
Status Comment next to the number.
- In Progress - File is still being uploaded. File is being processed.
- Need File Upload - You need to reload your files due to an error. Click on
this link and you return to Upload section. Proceed to re-upload your files. If
there is still a problem with your upload and a subsequent re-upload, you will
receive a message during your upload along with an email and/or fax to contact
us.
- File Ready - The job is complete, please review your final invoice. After you
proceed and the payment process has been completed, you may proceed to download
your files. You will receive an email and/or fax when your job has been
completed.
- Download - The job is complete and ready for download.
- Waiting for Acknowledgement Form - Please note that the United States Postal
Service® requires that we have a current Processing
Acknowledgement Form (PAF) on file for you. An Acknowledgement Form signed by an
authorized representative of the list owner should be transmitted to Anchor
Computer, Inc.
- PAF Discrepancy - The current job is on hold pending approval. NOTE: This
order will automatically expire after 7 days. We can not match your company with
the Processing Acknowledgement Form you indicated was on file at Anchor. An
Anchor Client Services Representative is researching your account. If required,
please download, sign and fax to us a new PAF.
- Order Cancelled - This order will be cancelled if the Acknowledgement Form is
not received and processed within 7 days.
- Order on Hold
File quantity discrepancy.
File quantity percentage not in acceptable range
Data on file does not match layout.
Credit card number declined,
Credit card number incorrect.
Credit card expired
Acknowledgement form expired.
Unable to convert your file, please contact us.
Output media not specified.
- Order is late
- Due to unexpected network/Internet problems your job is delayed. You will be
notified when your job is completed. If this presents difficulties please
contact us at Client Services
- File not received within the required time for the service level you
selected.
- We will not be able to meet your service level request for Priority Service,
Next Day AM Service, Next Day PM Service or 3 Day Service .We will process your
order as soon as possible. The adjusted invoice will be e-mailed to you
- There is a problem with your NCOALink Original Acknowledgement Form. Please
correct and fax to Anchor Computer at 631-293-4113
- List Broker, you must have the list owner complete this form.
- NCOALink Customer Name field must have a name of an officer of your company, not
the company name.
- Date was corrected or changed- please send original form without corrections,
the United States Postal Service® will not accept the form as presented.
- The date on the Acknowledgement Form is incorrect.
- The United States Postal Service® will not accept Liquid Paper (white out) in
the date field. Please send a new Acknowledgement Form to Anchor
Computer.
- Please give correct address for your company- United States Postal Service®
will not accept PO box numbers in the Address line.
4. What should I do if I am receiving JavaScript error messages?
You may be having trouble because your browser in not set to use JavaScript.
JavaScript is used if you select our Java enabled registration option. If you
are using one of the browsers listed below, we have provided some instructions
on how to confirm that your browser is set up to use JavaScript:
* Microsoft Internet Explorer v4.0x or later- Netscape Navigator v4.x or
later
If you are having JavaScript problems and your browser is not listed above, you
must upgrade your browser. We have provided these links as a convenience.
http://www.microsoft.com/windows/ie/
http://www.netscape.com/computing/download/index.html.html?cp=hom06pbro
5. What do I do if my browser freezes?
We are working hard to make our services accessible for all of our clients.
However, technology is not uniform across all Web browsers. Please email us at
techsupport@anchorcomputer.com the complete details of your technical problem.
We will research your problem and respond back to you .

6. What should I do if I have a problem entering my credit card
information on your site.
Some browsers do not support Secure Sockets Layer (SSL) technology. This
software is what we use to ensure that your personal information is secure
during transmission over the Internet. Please email us at service@anchorcomputer.com
, an Anchor representative will contact you. We are sorry for any inconvenience
this may have caused.

7. Is my personal information secure?
Yes, your personal information is secure. Your name, address and credit card
number is encrypted using secure socket layer server software (SSL). This
software ensures that your information cannot be read or accessed by anyone as
it travels though our ordering system. All such transactions over the Internet
are secure and private. All credit card numbers are deleted from our system
after your order has been retrieved from our servers.

NCOALink
Click here to link to NCOALink FAQs.
LACSLink
1. What is LACSLink and what does it do?
2. How are addresses matched to the LACSLink database?
3. What are some of the benefits associated with LACSLink?
4. What is returned after I process LACSLink on my file?
5. What is appended to my record?
6. How long does it take to process a file through LACSLink?
7. What is the difference between NCOALink & LACSLink?
1. What is LACSLink and what does it do?
Locatable Address Conversion Service (LACSLink) provides mailers an automated
method of obtaining new address when a 911 emergency system has been
implemented. 911 address conversion normally involves changing rural-style
addresses to city-style addresses, but in some instances conversions may result
in the renaming or renumbering of existing city style addresses. United States
Postal Service® Address Management offices across the country collect and
transfer information for this database to the United States Postal Service®
National Customer Support Center in Memphis, TN. The LACSLink service is only
available through non-exclusive licensees of the United States Postal Service®.
Anchor offers LACSLink as a stand alone process or as a back-end process with NCOALink
service to ensure a highly deliverable mailing list. As of December 12, 2002 the LACSLink
database contains approximately 5 million records.

2. How are addresses matched to the LACSLink database?
Addresses are first standardized to conform to United States Postal Service®
CASS requirements and ZIP+4® appended. The address is then matched against the
addresses in the LACSLink file. The LACSLink matching rules are set by the United States
Postal Service® and are very strict. Unlike NCOALink, most records are matched based
upon address only. If an exact match is made, Anchor is permitted to provide the
LACSLink/911 conversion address to the mailer.
3. What are some of the benefits associated with LACSLink?
Key benefits include:
- Maintain customer relationship by providing correct delivery address.
- Enhanced deliverability through improved address quaility.
- Reduced mailing cost by lowering undeliverable and wasted mailing pieces.
- Corrections made prior to the mailing of the piece thereby reducing re-mailing costs.
- Updated customer and prospect file since latest official address is made
available to your file.
- ZIP+4® codes appended, corrected or verified.
- CASS certification provided for postal discounts.
- National Deliverability Index provided.
- Increases the effectiveness of Merge/Purge processing.
- Quicker response time since your mail piece goes directly to the new address.
Mail forwarding is eliminated.
4. What is returned after I process LACSLink on my file?
United States Postal Service® regulations require the LACSLink processing return:
- The original input file.
- Standardized Input Address with ZIP+4® coding appended.
- Standardized new address (when LACSLink match is made)
- Summary Reports for all processing(PS Form 3553, Automation Discount
Qualification, National Deliverability Index).
5. What is appended to my record?
The following is appended to your records:
- Standardization of Address.
- Address Type Code.
- Delivery Point Barcode.
- Carrier Route Code.
- Conversion effective date.
6. How long does it take to process a file through LACSLink?
You may select from four Service Levels: Priority Service,
Next Business Day A.M Service, Next Business Day P.M. Service and a 3 Business
Day Service. If these turnaround times do not meet your needs or you have larger
quantities, please contact us for custom processing.
7. What is the difference between NCOALink & LACSLink?
NCOALink is a United States Postal Service® licensed database that matches name
and address of a record for move update purposes. LACSLink -Locatable Address
Conversion System is a United States Postal Service® licensed database that
enables you to update your mailing lists when addressees have been converted by
local authorities. i.e. Renumbering of houses or address converted from rural
style to city style addresses, usually as a result of a 911-conversion effort.
Maximum list hygiene benefits are realized when LACSLink processing is done in
conjunction with NCOALink and DSF2.
Delivery Sequence File - Second Generation (DSF2)
1. What benefits will I receive by processing my file through DSF2?
2. I have a database with consumers and businesses - does DSF2 help me?
3. What data is returned after I process DSF2?
4. How much will I save with DSF2?
1. What benefits will I receive by processing my file through DSF2?
Mailers using DSF2 could save thousands of dollars that would have been spent
on wasted materials and postage that result from undelivered as addressed mail
because DSF2 standardizes and verifies addresses at the house number level
before the mail enters the USPS®.
Mailers will receive a better ROI on their mailings due to the elimination of
bad addresses. In addition mailers can save money through additional postal
discounts for walk sequence sortation.
Some key benefits include:
· Qualify for postal discounts for walk sequence sortation.
· Improved deliverablilty through address standardization and address
validation.
· Detection of undeliverable mail for reasons other than change of address.
· Elimination of bad address records by 3 to 6 percent.
· Reduce postage cost and wasted mailing pieces reduced through improved list
quality.
· Merge/Purge processing is enhanced.
· Improve response and lower costs by identifying and suppression to
undeliverable addresses, seasonal and vacant addresses prior to mailing.
· Corrects misspelled street names.
· Adds directionals and street suffixes
2. I have a database with consumers and businesses- does DSF2 help me?
Yes. The DSF2 file allows validation of all 145 million plus addresses to which the USPS®
delivers mail. It almost always makes sense to DSF2 your file whether it is
comprised of all consumer, all business, or both types of addresses.
3. What data is returned after I process DSF2?
Each record contains ZIP+4®, Carrier Route, Delivery Sequence and Delivery
Type information. Address Standardization, identification of business versus
residential delivery points and Pseudo Delivery Sequence Numbers for walk
sequence postal discounts are appended. Anchor provides a Deliverability Index
to help you decide whether to mail to a specific address. These corrections and
reports enable you to not only increase the efficiency of your mailings, but
also make educated marketing decisions.
The output record includes:
· Standardized Address.
· Carrier Route Code.
· ZIP+4® and ZIP+4® footnotes
· Pseudo Delivery Sequence Number.
· DSF2 footnotes
· Delivery Type Codes.
· Summary Reports for all Processing (DSF2 Processing Statistics, PS Form 3553
for CASS certification, Delivery Sequence Invoice Documentation and National
Deliverability Index).
· ADI (Anchor Deliverability Index)
4. How much will I save with DSF2?
DSF2 generally enables you to identify 3%-6% of your mailing as potentially
undeliverable. In a mailing of one million, you may be able to drop thirty to
sixty thousand addresses. If the cost of mailing is $400 per thousand, you save
$12,000 to $24,000. You either keep these savings, or use the savings to reach a
more deliverable audience with significantly higher response rates.
Move Update
1. How often must I run "Move Update" on my file to receive postage discounts?
2. Does a list or name have to be updated literally every 180 days?
3. Must I process my complete list through "Move Update" every time?
4. Do I have to perform "Move Update" processing when mailing to an address that is new to my list?
5. What if I rent my list?
1. How often must I run "Move Update" on my file to receive
postage discounts?
The United States Postal Service® requires that first class mail entered as of
July 1997 be processed through a "Move Update" within 180 days prior
to depositing the mail. Mailers will need to perfom "Move Updating" on
addresses once every six months using one of a variety of address quality
improvement software tools in order to qualify for automation rate discounts.
2. Does a list or name have to be updated literally every 180 days?
No, an address can be updated anytime but to meet the "Move Update"
requirement it must be updated within 180 days or six months before it is
actually mailed at discounted postal rates.
3. Must I process my complete list through "Move Update" every
time?
The requirement applies to individual addresses so you only have to update
those addresses that will be mailed at discounted rates to meet the standard.
The remainder of your file or those addresses that will mail at other rates do
not have to meet the standard. You do, however, have to provide the processing
and provide certification as is appropriate for those other rates.
4. Do I have to perform "Move Update" processing when mailing to
an address that is new to my list?
The new customer address can be included with the move qualified list until
the next cycle for update. This is only allowable when the person for whom the
mail piece is prepared has asked to be added to the list through some
transaction such as buying something or requesting services, literature etc.
These should not exceed 1% of the list total. New records from other sources
have to be mailed at single piece postal rates until they are
"Move-Update" processed.
5. What if I rent my list?
When a rented list is mailed at discounted postal rates and includes a mix of
records that have been "Move-Update" processed as well as new names,
list owners must furnish proof that the move update process was performed and
must include the number of new names acquired directly from the customer since
the time of the last "Move Update" processing. This must be done for
each list rental.
Merge/Purge
1. How can I evaluate different Merge/Purge Systems?
2. Does it pay to spend time evaluating the quality of different Merge/Purge systems?
3. What other processes are recommended as a part of a Merge/Purge?
4. How long does it take to complete a Merge/Purge?
5. Should I buy software for in-house use or out-source my Merge/Purge processing?
1. How can I evaluate different Merge/Purge Systems?
The two methods you may apply are qualitative (without word processing) and
quantitative (live) testing.
- Perform a qualitative comparison analysis among vendors of your choice. Ask
for a system feature list, a sample duplicate list, and a sample Merge/Purge
report. You will find vast differences in the sophistication of matching logic,
number of uncaught duplications, depth and ease of reporting. Always request
references.
- Conduct a live test with selected vendors. Send each the exact same test file
with sample names from rented lists and a selection of suppress records from
your customer file.
- Remember the accuracy of duplicate information is as important as percent of
duplicates identified.
2. Does it pay to spend time evaluating the quality of different
Merge/Purge systems?
Yes. No system is perfect. Some lack the capacity to identify true
duplicates, others flag too many records as duplicates. Few vendors can properly
handle the complexities of a business to business merge/purge.
3. What other processes are recommended as a part of a Merge/Purge?
Prior to the Merge/Purge, NCOALink processing is generally a must. Consider
processing NCOALink, DSF2, LACSLink and MAXCOA processing together for greater results.
Postal Presort and data enhancement processing should follow.
4. How long does it take to complete a Merge/Purge?
The actual Merge/Purge process can take anywhere from a few hours to three
days, based upon your requested turnaround time. Actual processing time depends
on the number of files, number of records, and your pre and post-processing
requirements
5. Should I buy software for in-house use or outsource my Merge/Purge
processing?
In-house processing may be preferred by some that want total control even
though outsourcing is generally more cost effective and accurate. The in-house
disadvantage results from additional fixed overhead expense and costs required
to keep pace with rapidly changing technology. Furthermore, it is often
difficult for in-house database marketing departments to contribute "value
added" benefits that could be provided by Anchor Computer Inc.
Deceased Processing
1. What is Deceased Data Suppression?
2. What benefits will I realize by processing my file through Deceased Processing?
3. How do I know which records I should mail to or suppress?
4. What do the footnotes mean?
1. What is Deceased Data Suppression?
The deceased file is a suppression file that contains over 58 million
deceased records. Unique to this file is the Anchor's Probability of Deceased
Scoring Methodology. This propriety software will append date of birth/date of
death and assign a Deceased Footnote to each record when matched against a
mailers database to detail how each was made. Additional information about your
files is provided in our reports which include: Frequency Report by Year of
Death and consolidated Match Type, Match Type by Year of Death, Deceased By
State and Deceased by Gender and Age.
2. What benefits will I realize by processing my file through Deceased
Processing?
Anchor's Deceased Processing will enable mailers to more intelligently
identify deceased names and allow for a determination if a name should be
suppressed. The mailer will benefit with an improved response rate, lower cost
and an improvement of the company's image by minimizing mailing to deceased
individuals.
3. How do I know which records I should mail to or suppress?
Refer to the footnotes that are appended to your record. The footnotes tell
you how each record was matched. (see below)
4. What do the footnotes mean?
The footnotes tell you how each record was matched. The following are all of
the Deceased footnotes:
A1 - Exact match by SSN, First Name, Last Name and ZIP Code
A2 - Weighted name (Close to exact name) match by SSN and ZIP
B1 - Exact match First Name, Last Name and Address
C1 - Address exact match / Name near-exact match
C2 - Name Exact match / Address near exact match
C3 - Near-exact match on both Name and Address
D1 - Name and ZIP exact match / (no address used) - High probability match
D2 - Name and ZIP exact match / (no address used) - Medium probability match
D3 - Name and ZIP exact match / (no address used) - Low probability match
I - Insufficient Data to match [Key address elements (street name, city, state
or ZIP) missing]
N - No match (excludes "I" records)
Anchor recommends that if you are mailing a customer file, you DO NOT MAIL
codes A-C. If you are mailing a prospect file Anchor recommends you DO NOT MAIL
codes A-D.
Anchor's New Movers/New Connects
1. Why choose Anchor's New Movers/New Connects?
Anchor's New Movers database offers one of industry's most accurate and comprehensive sources of "true new movers"
- at a great cost!
Our New Mover/New Connects file receives 80,000-90,000 new records every day from Telco and Multi-Sourced feeds.
These records are updated, scrubbed, CASSTM
verified and ZIP + 4® coded every 24 hours to ensure 100% accuracy and deliverability.
2. How often can I receive New Mover Data?
Since Anchor receives daily new movers, your company has the benefit of receiving new movers on a daily,
weekly or monthly basis. Connect with new movers within days of their actual move date.
3. What information will I receive on my new mover prospect file?
Name, address, and phone number. Demographics are also available upon request.
4. Can I target specific demographics?
Yes, you can add a variety of selects to your new mover data. Choose from business or consumer data, new
homeowners/renter, dwelling type, new phone connects, presence of children, ethnicity, Spanish speaking household,
home value, property size, number of vehicles, mail responsiveness, propensity to buy, Zip code targeting and more
5. What is the National Do Not Call (DNC) Registry?
National Do Not Call Registry was created in 2003, offering U.S. consumers the option to limit the telemarketing
calls they receive. This registry applies to residential numbers only. The registry is managed by the Federal
Trade Commission (FTC), the nation's consumer protection agency. It is enforced by the FTC, the Federal
Communications Commission (FCC), and state officials.
6. What is a SAN number and how does it apply to the DNC Registry?
A SAN (Subscription Account Number) registers your company as a telemarketer and allows you to identify phone numbers on the National Do Not Call Registry so you can remove them from your list and stay compliant.
Anchor can provide DNC scrubbing on your file. However, the client is responsible to purchase the SAN from the FTC for the area codes on their calling list.
Your SAN number will provide the information needed to show that you have registered with the FTC, and in doing so, you will be compliant with all federal laws and regulations.
For more information, please visit:
How to obtain a SAN Number:
www.telemarketing.donotcall.gov
Q&A For Telemarketing & Sellers About DNC Provision in TSR:
www.business.ftc.gov/documents/alt129-qa-telemarketers-sellers-about-dnc-provisions-tsr#paying
Glossary of Terms
Anchor Change of Address Index (ACAI)
CASS - Coding Accuracy Support System
Delivery Point
Delivery Sequence File (DSF2)
List Reformat Validator
Locatable Address Conversion System
Merge/Purge - Image Crusher
National Deliverability Index (NDI)
NCOALink Action Codes
Is there a difference in the NCOALink process provided by each licensee?
Email Marketing Glossary
Anchor Change of Address Index (ACAI)
The Anchor Change of Address Index helps you easily identify whether NCOALink
successfully matched the name and address to a move and whether a new address
was provided. The ACAI provides a logical interpretation of the NCOALink Action code
and other match criteria and makes it easier for you to decide wether or not to
mail an individual record. It is assigned to each record during NCOALink processing.
1) Moved, new address provided
2) Did not match NCOALink Database
3) Probably not moved
4) Probably moved
5) No forwarding address provided
Coding Accuracy Support System (CASS)
CASS is a United States Postal Service administered methodology to certify
the accuracy of Postal Processing software and systems. CASS certified products
meet the United States Postal Service's requirements for accuracy in
Standardization Addresses.
Delivery Point
A location where the mail carrier delivers the mail to the recipient. A
Delivery Point can be a PO Box, individual home address, cluster Box or Company
mail room.
Delivery Sequence File - Second Generation (DSF2)
Delivery Sequence File - Second Generation (DSF2) is a service that is used to standardize and
confirm addresses, which can be provided by a non-exclusive licensee of the
United States Postal Service®. DSF2 is a computerized file that contains all of
the 145 million plus delivery points to which the USPS® delivers mail. DSF2 uses
this data to prepare your mail for delivery sequence sortation. Each record
contains ZIP+4®, Carrier Route, Delivery Sequence and Delivery Type. Address
Standardization, identification of business versus residential delivery points
and Pseudo Delivery Sequence Numbers for walk sequence postal discounts are
appended. Anchor is a non-exclusive licensee of the USPS® for DSF2 processing.
Anchor provides a Deliverability Index to help you decide whether to mail to a
specific address. Maximum address hygiene benefits are realized when DSF2
processing is done in conjunction with NCOALink and LACSLink.
List Reformat/Validator
Anchor's proprietary list conversion and data validation program.
Features:
- Converts up to 5 input files simultaneously into 1 output file.
- Superclerk, a self-checking control feature for name and address quality.
- Evaluates data to determine and normalize name and address information.
- Conditional / unconditional replacement
Or insertion of data
- User defined frequency distribution and data validation on all input files.
- Validator and reformat process can be run together or separately.
- Produce comprehensive statistical and quality control reports.
Benefits:
- Flexibility allows for various input file layouts to be converted to a common
output layout in one process.
- Saves valuable processing time.
- Only files that pass quality control will be processed.
- Provides statistical information about the files that did not pass Superclerk
validation.
- Provides cleaner files for mailing.
- Standardize address-related data based on United States Postal Service
Publication 28 requirements.
- Ability to control data selection and modification.
- Ability to determine validity of data before further processing is done;
thereby saving time and energy.
- User control for customized processing based on client needs.
- Ability to further analyze the files prior to additional processing.
Locatable Address Conversion System (LACSLink)
A United States Postal Service® database that provides the conversion of Rural
Route, PO Box and General Delivery Addresses to Street Address, as well as
renaming of streets. This service is named Locatable Address Conversion System (LACSLink).
LACSLink processing has resulted in savings of 1% to 3% for many direct marketers,
in addition to the cost saving benefits of NCOALink and DSF2 processing.
Merge/Purge-Image Crusher
Anchor's proprietary merge/purge software is one of the
most sophisticated systems on the market and is currently being used by the most
demanding financial institutions as well as many direct marketing companies. It
is a flexible system that allows adjustments to the matching logic to suit each
clients unique requirements and accurately handles both consumer and business
records.
National Deliverability Index (NDI)
The NDI provides a measure of the deliverability of Addresses on you file. It
is output as part of NCOALink processing. The higher the percentages, the more
deliverable the file. It is based on United States Postal Service® matching
criteria.
NCOALink Action Codes
NCOALink action codes define the type of NCOALink match. It is appended to the input
record.
- I Individual Move
- F Foreign Move
- M Family Move
- K No Forwarding Address
- O Business Move
- G PO Box Closed
- The new address, city, state, ZIP+4®, Carrier Route and Delivery Point Barcode
are appended to the input record for all domestic moves- codes I, M, O. No new
address is given for codes F, K, and G.
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