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Direct Marketing Knowledge

Presentations - Newsletters - Articles - Publications - Associations - Postal Resources - Other Resources

Presentations

Best Practices in Address Quality - USPS  
Innovative Database Marketing Solutions  
Database Marketing
  • How to Prepare Data
Address Hygiene
  • ZIP+4®
  • DSF2
  • AEC
So You Think You Should Build a Database!  
Using Outside Data to Add Value to Your Database  
Data Preparation Techniques for Your Database  
The Impact of Address Hygiene on Merge/Purge
  • NCOALink, DSF2, LACSLink and AEC
Address Hygiene
  • Delivery Sequence File and Locatable Address Conversion System
Reaching for 100% Barcoding
  • The United States Postal Service®
Advanced Tools For Improving Address Quality
  • Presented by Jim Wilson, USPS Program Manager, NCSC Memphis, TN at AnchorSoft2002 - Ft. Lauderdale, FL. 3/22/2002
Merge Purge-The Good, The Bad, The Ugly
  • Presented by Joe Balaban at MAILCOM 2002 - Atlantic City, NJ. 5/20/2002
Address Correction-DPV, NCOA and Beyond
  • Presented by Buddy Spiegel at MAILCOM 2002 - Atlantic City, NJ. 5/19/2002

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Newsletters

Current Issue
May 2012 Edition
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December 2011 Edition
November 2011 Edition
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August 2011 Edition
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June 2011 Edition
May 2011 Edition
April 2011 Edition
March 2011 Edition
February 2011 Edition
Modeling Newsletter
Merge/Purge Newsletter
Move Update Newsletter
Database Technology Newsletter

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Articles

Best Practices in Address Quality - USPS
Survey Findings on Move Update Compliance
Improving Your Merge/Purge
1999 The Year of Privacy Avocation
First Class Mailers: Get With the program
What You Should Use to Keep Up With Your Moving Customers ACS, or NCOALink
Is Move Update Working For or Against Us?
The Art and Science of Business-to-Business Merge/Purge
The Dollars and Sense of NCOALink
Communication Helps Move Update Compliance
The Dollars and Sense of DSF2
The Dollars and Sense of Deceased Suppression Processing
The Best Defense Is 'Best Practices'
Consider the Source
Who Really Gains from Move Update?
Latest Scoop on Move Update
USPS Move Update Compliance Starting Nationwide May 2003

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Publications

DIRECT
DM News
Catalog News
Target Marketing
Sales and Marketing Management Magazine
Home Business Magazine
The Small Business Journal/TSBJ

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Associations

Best Practices in Address Quality - USPS
The Direct Marketing Association
National Mail Order Association
Mailing Fulfillment Service Association
Direct Marketing Association - Florida Chapter
Canadian Marketing Association

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Postal Resources

USPS.COM® Home Page - United States Postal Service®

USPS® ZIP+4® Code Look-up Page - Find the ZIP+4® Codes for a particular address

USPS® City/State/ZIP Code Associations Page - Find out what ZIP codes cover a particular city

USPS® Official Abbreviations Page - Find official United States Postal Service® abbreviations

USPS® Domestic & International Calculator Page - Domestic & International Postal Rate Calculators

USPS® Best Practices in Address Quality - Best Practices in Address Quality - USPS

Domestic Mail Manual – This United States Postal Service® publication explains in detail official standards, mail classes, special services, rate eligibility, mail preparation and everything you need to know. This publication is available from the United States Postal Service® at 202-512-1800. If you mail outside the United States you may also obtain the International Mail Manual.

Quick Service Guides – The United States Postal Service® publishes a series of simple two-page guides on special topics. Three that are important are Publication 25 – Designing Flat Mail, Publication 353 – Designing Reply Mail and Publication 95 – Quick Service Guides, it is 136 pages and includes 43 guides on virtually every topic. All are available for free at your local post office or Postal Business Center.

Templates – They are a must for designers. Notice 67 is a clear plastic overlay that shows address placement, barcode clear zone and positioning marks for FIM patterns. It also provides a barcode decoder, character height and spacing gauges and other handy material. Notice 3A shows the aspect ratio requirements for automated processing, proper dimensions for letter size mail, and has a slot to measure mail thickness. This is also available for free from a Postal Business Center.

Mailers Companion – This is a free monthly newsletter that provides information on mail processing, address management, technology, standards and rulings. It also gives you revisions to the Domestic Mail Manual. Contact: Mailers Companion, Address Quality, United States Postal Service, 6060 Primacy Parkway, No 201, Memphis TN 38188-0001 their fax number is 901-681-4582

Postal Explorer – Provides a comprehensive, searchable library of United States Postal Service® publications. It is produced twice a year on CD-ROM and includes the Domestic Mail Manual, International Mail Manual, quick service guides, rate calculators, zone charts, Business Guide to Advertising with Direct Mail and more. This is available at 1-800-654-1905

Direct Mail Success for Small Business – This is one of many resources available online at http://www.usps.gov. It’s a step by step program on how direct mail can boost your bottom line and how to write and design simple mail that works. Tips are also available on postal guidelines, fulfillment, measuring response and more.

Business Mail 101 – This is available at the http://www.usps.gov web site. You can learn about postal rates, mail classes, addressing, permits, postage and other topics.

Electronic Templates – These templates work with Adobe Illustrator and MacroMedia Freehand to create Business Reply Mail and Courtesy Reply Mail. The templates are available from http://www.usps.gov. After you can add your permit number, barcode and delivery address to quickly create letter-sized or card-sized mail pieces that meet postal guidelines.

Canada Post Corporation


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Other Resources

Best Practices in Address Quality - USPS
Standard Industrial Classification Search
SIC Division Structure
US Census Bureau 1997 NAICS and 1987 SIC Correspondence Tables
The Census Mapping Site
Drayton Bird
Marketing Today
The Publishing Business Group
Marcom Wise – Your Source for Marketing Communication Knowledge
Teleplaza
DM Plaza
Tele-M@rket
The Marketing Resource Center
Small & Home Based Business Information
Info Scavenger
Krislyns Strictly Business Sites
Smalloffice.com
Sales and Marketing Executives Marketing Library
The Small Business Know-How Resource
The Sales Marketing Network

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