Data Enhancement

Consumer - Business - Geographic

One key to making your database work for you is having the data necessary to understand and analyze your customer or prospects. Most companies fall short on capturing data such as demographic, lifestyle and firmographics.

Anchor can enhance the quality of your database by appending critical decision support data (consumer or business) to your customer records.

CONSUMER DATA

Consumer List Enhancement

Anchor maintains, in-house, a database of individual consumers to append demographic, geographic, behavioral and psychographic data to your database or files. MegaBase™ is a comprehensive, nationally compiled, consumer file of more than 95% of American households.

The data is combined from hundreds of public and proprietary sources to build an information resource that offers superior accuracy, depth, breadth and freshness of data.
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BUSINESS DATA

Business Data Enhancement

For B-to-B marketers, Anchors’ business MegaBase file of more than 11 million businesses with firmographics is available for:

• Enhancing your customer & prospect records with firmographic data
• Creating targeted market segments
• Identifying prospect accounts for marketing programs

Anchor’s business MegaBase file provides a complete set of decision support enhancements to the business-to-business marketer including:

• SIC Code (2, 4, 6 or 8 digit)
• Sales Volume
• Number of Employees
• Phone Number
• Contact Names

GEOGRAPHIC DATA

Geo Coding

Does a customer or prospects physical location play a role in your marketing programs?

Having accurate, up-to-date geographics can be essential to many marketing programs. Anchor utilizes software that matches your records at an address level to append census tract, block group, latitude and longitudinal coordinates to your marketing database or file. If a match cannot be made at the address level, the software will automatically attempt to match at secondary levels such as Zip+4, Zip+2 and Zip code level. It will even code the record to let you know at what level your record was matched!

This data has proven invaluable to clients that utilize radius coding in their marketing efforts to research new store locations…determine distance to retail outlets…or develop sales territories.

Dealer Radius Processing

Our dealer radius system allows you to target your direct mail promotions within your defined retail location market area. By entering the ZIP+4^® geo-coding point, or your store's location and the mile radius you may wish to penetrate. Our system will provide you with all the applicable zip codes within your retail locations trading area.

For further information about any of these services, please contact us.