AAE – Anchor Address Enhancement

ANCHOR Address Enhancement improves your incorrect or incomplete addresses by 20-40%.

In almost every mailing list a portion of the addresses are undeliverable due to missing or incomplete address elements that Address Standardization software (CASS) may not be able to ZIP + 4®code. The ANCHOR Address Enhancement solution uses a proprietary correction methodology, which compares the first name, last name, incomplete address and ZIP Code to our MegaBase Consumer File. Using sophisticated logic we correct the undeliverable address provided on a match. The process also adds missing apartment/suite or rural route box numbers to your address file.

Our database of over 2 billion name and address records yields high match rates. This system typically corrects up to 40% of undeliverable as addressed mail. Address Enhancement minimizes the loss caused by mail not reaching its destination.

USPS®* statistics indicate that 23.6% of all mail contains addressing errors. Here’s a breakdown of the most common errors:

  • 2.4% Addressee Moved
  • 6.0% Directional/Suffix Incorrect or Missing
  • 5.9% Street Name and Number Incorrect or Invalid
  • 4.8% ZIP Code or City Incorrect
  • 4.5% Apartment Number or Rural Route Box # Missing
  • Total = 23.6%

*USPS® document AEC & AEC II Guide

Features and Benefits

  • Add records that are now deliverable back into your mailing campaigns to increase response rates and ensure you are reaching valuable customers and prospects.
  • Improves NCOALink® and other address hygiene match rates
  • Savings on postage, print and production costs by mailing to deliverable addresses..
  • Dedicated customer support