By: Fred Milman (fred@anchorcomputer.com) Connect on LinkedIn Using Modern Strategic Segmentation for Customer Centric Direct Mail Marketing In a competitive marketplace companies are vying to stand out and entice customers into using their goods and services. In the past product centric strategies were used and they revolved around features and capabilities of the item…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn B2B Email Marketing Tips Email marketing is today’s channel of choice. It drives results and the return on investment is about 38 to 1 for every dollar spent [1]. There are nearly 105 billion emails sent each year, and the number is expected to reach 246 billion before…
The Art of Email Acquisition Okay maybe art is a stretch, maybe industry standard practices better describes it, but art just sounds a whole lot less stodgy. There does seem to be some gaps in knowledge when it comes to proven email acquisition strategies though. So let’s refresh our memories with two email acquisition strategies…
By: Keith Scholder (kscholder@anchorcomputer.com) Connect on LinkedIn The Future of Email Email. We can’t live without it. Remember a long time ago in the 1990’s, very few people had or were using email. Well in the twenty plus years since then, we have come a long way and virtually everyone has and uses email. In…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Firmographics are … Firmographics are cool. Hey, what now? Firmographics are to businesses, what demographics are to individuals. B2B marketers are all too familiar with this term because we struggle to segment our lists by types of businesses. Our content is driven to match these segments. You…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn Everything is Programmatic Why, what’s happening? Well…Big Data, Machine Learning, Artificial Intelligence, Audience Maximization, Identity Management, Data Cloud, Marketing Cloud, Omni Channel, Digital Transformation, Smart Content Marketing, Geo Fencing, Micro Moments, Mobile First…I could go on but you get the point. Programmatic Marketing. I certainly hope most…
By: Don Monell (dmonell@anchorcomputer.com) Connect on LinkedIn Don’t let data infidelity hurt your customer relationships Big data is here to stay. Never have there been more touchpoints available to connect the customer journey. A huge cloud of information. Combine that with ever evolving tools and technologies to tame it and you have the greatest opportunity…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Marketing at Warp Speed? Captain. We constantly flirt with the word “change” in Marketing, but is it really change or is it simply new makeup we’re trying on, or a new cologne. Underneath the hood Marketing is pretty much the same game just played in a new way.…
By: Keith Scholder (kscholder@anchorcomputer.com) Connect on LinkedIn Geo Targeting: How it can help your business grow Geo Targeting is a great way to help your business improve results and ROI. The end game, of course, is increased sales for your business products and services. Geo Targeting delivers content to the recipient, based on the geographic…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Compressed Evolution Can Be Painful The evolution of Marketing occurs so quickly that it seems like by the time you try a new technique, it’s already yesterday’s news. Change is the norm in Marketing. You might be better served trying to keep up with its vernacular instead (kidding,…