Information Drives Marketing Decisions in a Database Marketing Environment

By: Fred Milman (fred@anchorcomputer.com) Connect on LinkedIn How Information is Used to Drive Marketing Decisions in a Database Marketing Environment The whole premise to having a marketing database is to be able to leverage the information and intelligence it contains to make better marketing decisions. The marketing database should house all pertinent marketing data so…

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State of Direct Mail

By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn Direct Mail is new again Why, what’s happening? Direct Mail response rates are at their highest (5.3%) since 2003 according to the DMA. No other channel even breaks the 1% rate. Think about that for a minute. Direct mail also has the third highest ROI; Email leads…

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People Based Marketing – An Anchor Whitepaper

By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn   “Personalization is not a strange visitor from another planet…” If that reminds you of the intro to Superman you are correct.  If you haven’t been hearing the term “People Based Marketing” a lot lately, you haven’t been paying attention.  “People Based Marketing,” as current relevant vernacular,…

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Personalization the New Marketing Paradigm

By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn “One to one” marketing, “people based” marketing, “always on” marketing, “right message/right person/right time” marketing…I’m sure we’ve all used several of these terms in the course of our careers. Personalization is the new paradigm and it’s evolved beyond simple “Hello <JOE>” into real time management of the…

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