The Art of Email Acquisition

The Art of Email Acquisition Okay maybe art is a stretch, maybe industry standard practices better describes it, but art just sounds a whole lot less stodgy. There does seem to be some gaps in knowledge when it comes to proven email acquisition strategies though. So let’s refresh our memories with two email acquisition strategies…

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Firmographics are …

By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn   Firmographics are … Firmographics are cool.  Hey, what now? Firmographics are to businesses, what demographics are to individuals.  B2B marketers are all too familiar with this term because we struggle to segment our lists by types of businesses. Our content is driven to match these segments. You…

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Everything is Programmatic

By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn Everything is Programmatic Why, what’s happening? Well…Big Data, Machine Learning, Artificial Intelligence, Audience Maximization, Identity Management, Data Cloud, Marketing Cloud, Omni Channel, Digital Transformation, Smart Content Marketing, Geo Fencing, Micro Moments, Mobile First…I could go on but you get the point. Programmatic Marketing.  I certainly hope most…

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Information Drives Marketing Decisions in a Database Marketing Environment

By: Fred Milman (fred@anchorcomputer.com) Connect on LinkedIn How Information is Used to Drive Marketing Decisions in a Database Marketing Environment The whole premise to having a marketing database is to be able to leverage the information and intelligence it contains to make better marketing decisions. The marketing database should house all pertinent marketing data so…

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Today’s Marketing Database – Database 3.0

Marketing Database 3.0 By: Jim Spillane (jspillan@anchorcomputer.com) Having spent my career as a Marketer, and the last 20 year’s specializing in developing marketing Databases, I’m happy that marketing has become so data driven. I suppose I’ve always been a “data geek” so I’m glad that the convergence of data, technology, agency, and market optics have…

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State of Direct Mail

By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn Direct Mail is new again Why, what’s happening? Direct Mail response rates are at their highest (5.3%) since 2003 according to the DMA. No other channel even breaks the 1% rate. Think about that for a minute. Direct mail also has the third highest ROI; Email leads…

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