Data Quality and Digital Unite

Anchor Targeted Max-Audience utilizes data to strategically enhance digital display ads, Google AdWords campaigns and social media advertising. This is a brand new data solution offered through Anchor’s Digital Division. Anchor Targeted Max-Audience allows marketers to use selected customer or prospect data to build customized online audiences for their preferred digital advertising channel. To take…

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It’s All About Data Quality

Leading Retail Brand Discovers The True Value Of Improved Data Quality And Enhancement. A leading retail brand saved $77,625 per mailing after running Anchor Proprietary Data Hygiene Solution. The Situation: A retail client wanted to take a deeper dive into their data hoping to realize the improvements data quality and enhancement could afford. The Objective:…

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Tailored Omnichannel Marketing Campaigns: Take the Customer-Centric Approach

Increase the effectiveness of your marketing by creating tailored omnichannel campaigns. This can be accomplished through the use of an integrated marketing database solution that offers real-time access to data-driven insights. Anchor Computer has enhanced its integrated marketing database to provide omnichannel marketing capabilities that capture customer insights allowing marketers to increase response rates by…

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Let’s get personal about email marketing

Crafting targeted personal emails, designed for the recipient can drastically improve open, click-through and conversion rates.   Email marketing success is largely dependent on getting the end user to actually open the email. There is compelling evidence that email marketers can take one additional step and increase their open rates. What is this magic bullet…

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Six Email Marketing Tips

Marketers can be excited about these trends that will help them enhance their email marketing and customer engagement. Here are 6 email marketing tips marketers should employ: Get Smart About Mobile – Over 50% of all email is read on a mobile device. Adopt templates that are specifically designed for mobile campaigns or use responsive design. This will help…

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Pull Your Best Customers Out of Your Data and Market Smart

Increase profits by implementing Anchor Computer’s four-step customer profile process designed to help marketing professionals break through the clutter by marketing smart. Step One: Compile, Standardize and Clean your Data Collect your customer and prospect data including contact information, transactional data (in store, online and catalog) if available and any other relevant information. Work with…

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