Personalization the New Marketing Paradigm

By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn “One to one” marketing, “people based” marketing, “always on” marketing, “right message/right person/right time” marketing…I’m sure we’ve all used several of these terms in the course of our careers. Personalization is the new paradigm and it’s evolved beyond simple “Hello <JOE>” into real time management of the…

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USPS® Informed Delivery

Digitize your Mailbox with USPS ® Informed Delivery ® By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn The only time the mail demands your immediate attention is if you are waiting for something you ordered, or an important letter you expect is arriving soon. What if you knew when it was coming, and what it looked…

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Intelligent Data Modeling

Intelligent Data Modeling Benefits Everyone By: Den Driscoll (dennis@anchorcomputer.com) Over the past decade organizations have transitioned from focusing on data mining, online collaboration, and search technology towards artificial intelligence, internet of things, and machine learning. The transition has created large knowledge gaps in the process. The most enlightened marketers will flourish if they bridge the…

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Today’s Marketing Database – Database 3.0

Marketing Database 3.0 By: Jim Spillane (jspillan@anchorcomputer.com) Having spent my career as a Marketer, and the last 20 year’s specializing in developing marketing Databases, I’m happy that marketing has become so data driven. I suppose I’ve always been a “data geek” so I’m glad that the convergence of data, technology, agency, and market optics have…

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Data Quality and Digital Unite

Anchor Targeted Max-Audience utilizes data to strategically enhance digital display ads, Google AdWords campaigns and social media advertising. This is a brand new data solution offered through Anchor’s Digital Division. Anchor Targeted Max-Audience allows marketers to use selected customer or prospect data to build customized online audiences for their preferred digital advertising channel. To take…

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