USPS® Informed Delivery

Digitize your Mailbox with USPS ® Informed Delivery ® By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn The only time the mail demands your immediate attention is if you are waiting for something you ordered, or an important letter you expect is arriving soon. What if you knew when it was coming, and what it looked…

Details

Intelligent Data Modeling

Intelligent Data Modeling Benefits Everyone By: Den Driscoll (dennis@anchorcomputer.com) Over the past decade organizations have transitioned from focusing on data mining, online collaboration, and search technology towards artificial intelligence, internet of things, and machine learning. The transition has created large knowledge gaps in the process. The most enlightened marketers will flourish if they bridge the…

Details

Today’s Marketing Database – Database 3.0

Marketing Database 3.0 By: Jim Spillane (jspillan@anchorcomputer.com) Having spent my career as a Marketer, and the last 20 year’s specializing in developing marketing Databases, I’m happy that marketing has become so data driven. I suppose I’ve always been a “data geek” so I’m glad that the convergence of data, technology, agency, and market optics have…

Details

Data Quality and Digital Unite

Anchor Targeted Max-Audience utilizes data to strategically enhance digital display ads, Google AdWords campaigns and social media advertising. This is a brand new data solution offered through Anchor’s Digital Division. Anchor Targeted Max-Audience allows marketers to use selected customer or prospect data to build customized online audiences for their preferred digital advertising channel. To take…

Details

It’s All About Data Quality

Leading Retail Brand Discovers The True Value Of Improved Data Quality And Enhancement. A leading retail brand saved $77,625 per mailing after running Anchor Proprietary Data Hygiene Solution. The Situation: A retail client wanted to take a deeper dive into their data hoping to realize the improvements data quality and enhancement could afford. The Objective:…

Details

Tailored Omnichannel Marketing Campaigns: Take the Customer-Centric Approach

Increase the effectiveness by creating tailored omnichannel marketing campaigns. This can be accomplished through the use of an integrated marketing database solution that offers real-time access to data-driven insights. Anchor Computer has enhanced its integrated marketing database to provide omnichannel marketing capabilities that capture customer insights allowing marketers to increase response rates by crafting tailored marketing…

Details

Let’s get personal about email marketing

Crafting targeted personal emails, designed for the recipient can drastically improve open, click-through and conversion rates.   Email marketing success is largely dependent on getting the end user to actually open the email. There is compelling evidence that email marketers can take one additional step and increase their open rates. What is this magic bullet…

Details

Six Email Marketing Tips

Marketers can be excited about these trends that will help them enhance their email marketing and customer engagement. Here are six email marketing tips marketers should employ: Get Smart About Mobile – Over 50% of all email is read on a mobile device. Adopt templates that are specifically designed for mobile campaigns or use responsive design. This will help eliminate…

Details

Pull Your Best Customers Out of Your Data and Market Smart

Market Smart and increase profits by implementing Anchor Computer’s four-step customer profile process designed to break through the clutter. Step One: Compile, Standardize and Clean your Data Collect your customer and prospect data including contact information, transactional data (in store, online and catalog) if available and any other relevant information. Work with a company like…

Details