By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn B2B Email Marketing Tips Email marketing is today’s channel of choice. It drives results and the return on investment is about 38 to 1 for every dollar spent [1]. There are nearly 105 billion emails sent each year, and the number is expected to reach 246 billion before…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Firmographics are … Firmographics are cool. Hey, what now? Firmographics are to businesses, what demographics are to individuals. B2B marketers are all too familiar with this term because we struggle to segment our lists by types of businesses. Our content is driven to match these segments. You…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Compressed Evolution Can Be Painful The evolution of Marketing occurs so quickly that it seems like by the time you try a new technique, it’s already yesterday’s news. Change is the norm in Marketing. You might be better served trying to keep up with its vernacular instead (kidding,…
By: Dennis Driscoll (dennis@anchorcomputer.com) Connect on LinkedIn Protecting Data in the Wake of the GDPR & EPD The General Data Protection Regulation (GDPR) recently went into effect throughout the European Union. The regulation focuses on defining and protecting personal data in all forms. The GDPR is binary, a customer deletion request must be honored and there…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn Direct Mail is new again Why, what’s happening? Direct Mail response rates are at their highest (5.3%) since 2003 according to the DMA. No other channel even breaks the 1% rate. Think about that for a minute. Direct mail also has the third highest ROI; Email leads…
By: Fred Milman (fred@anchorcomputer.com) Connect on LinkedIn Remember that today’s digital technology does not replace ALL of the “good old” marketing basics (See my prior post) . The use of technology enhances a marketer’s ability to incorporate modern tools into their marketing tool set. If after reading this you have questions or you think you…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Duplicates! Nothing kills a direct marketer’s integrity like receiving his great piece of marketing twice. This happened to me just the other day, and I was surprised at how irritated I was receiving the duplicate email from one of my favorite newsletters. My first thought was to simply…
Intelligent Data Modeling Benefits Everyone By: Den Driscoll (dennis@anchorcomputer.com) Over the past decade organizations have transitioned from focusing on data mining, online collaboration, and search technology towards artificial intelligence, internet of things, and machine learning. The transition has created large knowledge gaps in the process. The most enlightened marketers will flourish if they bridge the…