By: Fred Milman (fred@anchorcomputer.com) Connect on LinkedIn Using Modern Strategic Segmentation for Customer Centric Direct Mail Marketing In a competitive marketplace companies are vying to stand out and entice customers into using their goods and services. In the past product centric strategies were used and they revolved around features and capabilities of the item…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Firmographics are … Firmographics are cool. Hey, what now? Firmographics are to businesses, what demographics are to individuals. B2B marketers are all too familiar with this term because we struggle to segment our lists by types of businesses. Our content is driven to match these segments. You…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Marketing at Warp Speed? Captain. We constantly flirt with the word “change” in Marketing, but is it really change or is it simply new makeup we’re trying on, or a new cologne. Underneath the hood Marketing is pretty much the same game just played in a new way.…
By: Dennis Driscoll (dennis@anchorcomputer.com) Connect on LinkedIn When do I send? Mobile Marketers have to find ways to timely connect with users across the globe on all devices. Having access to millions of users on a daily basis creates challenges, which if overcome, can lead to great successes. One of the primary challenges they…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn “One to one” marketing, “people based” marketing, “always on” marketing, “right message/right person/right time” marketing…I’m sure we’ve all used several of these terms in the course of our careers. Personalization is the new paradigm and it’s evolved beyond simple “Hello <JOE>” into real time management of the…
By: Don Monell (dmonell@anchorcomputer.com) Connect on LinkedIn Facebook Custom Audience maximizes your ad spend and marketing dollars. It is certainly at the top of my list as it allows you to directly target your existing email and direct mail channel. You can instantly be doubling or tripling your marketing channels. Plus web and app activity…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn This is a popular marketing quote, by John Wanamaker, a retail and advertising pioneer and it represents the ongoing conundrum for marketing professionals. “How do I best spend my advertising dollars to maximize the success of my business?” The question has grown ever more complex in the…
Customer Lifetime Value Modeling & Revenue By: Dennis Driscoll (dennis@anchorcomputer.com) Connect on LinkedIn Customer Lifetime Value (CLV) is the “discounted value of future profits generated by a customer.”[1] Companies are constantly trying to gauge the value of a customers through the course of their interactions. Profits are composed of revenue and cost components, and most…
Intelligent Data Modeling Benefits Everyone By: Den Driscoll (dennis@anchorcomputer.com) Over the past decade organizations have transitioned from focusing on data mining, online collaboration, and search technology towards artificial intelligence, internet of things, and machine learning. The transition has created large knowledge gaps in the process. The most enlightened marketers will flourish if they bridge the…
Survival Guide for Today’s Multi-Channel Marketer By: Fred Milman (fred@anchorcomputer.com) Many marketers are so focused on the use of today’s technology that sometimes looking back at the marketing basics will awaken some dormant ideas. The following are meant to be reminders of some techniques you may have lost sight of or simply do not have…