By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Marketing at Warp Speed? Captain. We constantly flirt with the word “change” in Marketing, but is it really change or is it simply new makeup we’re trying on, or a new cologne. Underneath the hood Marketing is pretty much the same game just played in a new way.…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Duplicates! Nothing kills a direct marketer’s integrity like receiving his great piece of marketing twice. This happened to me just the other day, and I was surprised at how irritated I was receiving the duplicate email from one of my favorite newsletters. My first thought was to simply…
By: Dennis Driscoll (dennis@anchorcomputer.com) Connect on LinkedIn When do I send? Mobile Marketers have to find ways to timely connect with users across the globe on all devices. Having access to millions of users on a daily basis creates challenges, which if overcome, can lead to great successes. One of the primary challenges they…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn “One to one” marketing, “people based” marketing, “always on” marketing, “right message/right person/right time” marketing…I’m sure we’ve all used several of these terms in the course of our careers. Personalization is the new paradigm and it’s evolved beyond simple “Hello <JOE>” into real time management of the…
By: Don Monell (dmonell@anchorcomputer.com) Connect on LinkedIn Facebook Custom Audience maximizes your ad spend and marketing dollars. It is certainly at the top of my list as it allows you to directly target your existing email and direct mail channel. You can instantly be doubling or tripling your marketing channels. Plus web and app activity…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Hygiene Keep Data Clean Marketers like to act quickly and efficiently. We see an opportunity and we strike with our timely, well-crafted creative, hoping to gain an edge on our competitors. We like benefits and time savers that reduce campaign costs and increase ROI. Cleaning data may seem…
Is your data getting fuzzy? By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn The Problem: Data Degradation Email marketers lose on average about 22.5% of their list every year due to data degradation. Industry statistics vary from sector to sector, but inevitably our data goes stale. Marketers, like us, want to know what we can do…
Anchor Targeted Max-Audience utilizes data to strategically enhance digital display ads, Google AdWords campaigns and social media advertising. This is a brand new data solution offered through Anchor’s Digital Division. Anchor Targeted Max-Audience allows marketers to use selected customer or prospect data to build customized online audiences for their preferred digital advertising channel. To take…
Leading Retail Brand Discovers The True Value Of Improved Data Quality And Enhancement. A leading retail brand saved $77,625 per mailing after running Anchor Proprietary Data Hygiene Solution. The Situation: A retail client wanted to take a deeper dive into their data hoping to realize the improvements data quality and enhancement could afford. The Objective:…
Increase the effectiveness by creating tailored omnichannel marketing campaigns. This can be accomplished through the use of an integrated marketing database solution that offers real-time access to data-driven insights. Anchor Computer has enhanced its integrated marketing database to provide omnichannel marketing capabilities that capture customer insights allowing marketers to increase response rates by crafting tailored marketing…