By: Fred Milman (fred@anchorcomputer.com) Connect on LinkedIn How Information is Used to Drive Marketing Decisions in a Database Marketing Environment The whole premise to having a marketing database is to be able to leverage the information and intelligence it contains to make better marketing decisions. The marketing database should house all pertinent marketing data so…
Marketing Database 3.0 By: Jim Spillane (jspillan@anchorcomputer.com) Having spent my career as a Marketer, and the last 20 year’s specializing in developing marketing Databases, I’m happy that marketing has become so data driven. I suppose I’ve always been a “data geek” so I’m glad that the convergence of data, technology, agency, and market optics have…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Duplicates! Nothing kills a direct marketer’s integrity like receiving his great piece of marketing twice. This happened to me just the other day, and I was surprised at how irritated I was receiving the duplicate email from one of my favorite newsletters. My first thought was to simply…
By: Dennis Driscoll (dennis@anchorcomputer.com) Connect on LinkedIn When do I send? Mobile Marketers have to find ways to timely connect with users across the globe on all devices. Having access to millions of users on a daily basis creates challenges, which if overcome, can lead to great successes. One of the primary challenges they…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn “One to one” marketing, “people based” marketing, “always on” marketing, “right message/right person/right time” marketing…I’m sure we’ve all used several of these terms in the course of our careers. Personalization is the new paradigm and it’s evolved beyond simple “Hello <JOE>” into real time management of the…
By: Don Monell (dmonell@anchorcomputer.com) Connect on LinkedIn Facebook Custom Audience maximizes your ad spend and marketing dollars. It is certainly at the top of my list as it allows you to directly target your existing email and direct mail channel. You can instantly be doubling or tripling your marketing channels. Plus web and app activity…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Hygiene Keep Data Clean Marketers like to act quickly and efficiently. We see an opportunity and we strike with our timely, well-crafted creative, hoping to gain an edge on our competitors. We like benefits and time savers that reduce campaign costs and increase ROI. Cleaning data may seem…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn Identity Graphing “Knowing your Customer” has always been important. What are their first and last names, their street address, apartment number, phone number, email etc.? Marketing effectively to your Customers has always been the goal. Reaching them at their correct address with a relevant direct mail piece,…
Survival Guide for Today’s Multi-Channel Marketer By: Fred Milman (fred@anchorcomputer.com) Many marketers are so focused on the use of today’s technology that sometimes looking back at the marketing basics will awaken some dormant ideas. The following are meant to be reminders of some techniques you may have lost sight of or simply do not have…
Increase the effectiveness by creating tailored omnichannel marketing campaigns. This can be accomplished through the use of an integrated marketing database solution that offers real-time access to data-driven insights. Anchor Computer has enhanced its integrated marketing database to provide omnichannel marketing capabilities that capture customer insights allowing marketers to increase response rates by crafting tailored marketing…