By: Fred Milman (fred@anchorcomputer.com) Connect on LinkedIn Using Modern Strategic Segmentation for Customer Centric Direct Mail Marketing In a competitive marketplace companies are vying to stand out and entice customers into using their goods and services. In the past product centric strategies were used and they revolved around features and capabilities of the item…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Compressed Evolution Can Be Painful The evolution of Marketing occurs so quickly that it seems like by the time you try a new technique, it’s already yesterday’s news. Change is the norm in Marketing. You might be better served trying to keep up with its vernacular instead (kidding,…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn Direct Mail is new again Why, what’s happening? Direct Mail response rates are at their highest (5.3%) since 2003 according to the DMA. No other channel even breaks the 1% rate. Think about that for a minute. Direct mail also has the third highest ROI; Email leads…
Four Steps for Direct Mail Success A guide for savvy marketers to see the opportunity in a clutter free mail box Direct Mail could be the missing ingredient in the marketing mix for many businesses. “There is much less clutter in the mailbox than there is in the inbox; if you add Direct Mail as a…