By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn B2B Email Marketing Tips Email marketing is today’s channel of choice. It drives results and the return on investment is about 38 to 1 for every dollar spent [1]. There are nearly 105 billion emails sent each year, and the number is expected to reach 246 billion before…
By: Keith Scholder (kscholder@anchorcomputer.com) Connect on LinkedIn The Future of Email Email. We can’t live without it. Remember a long time ago in the 1990’s, very few people had or were using email. Well in the twenty plus years since then, we have come a long way and virtually everyone has and uses email. In…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn “Personalization is not a strange visitor from another planet…” If that reminds you of the intro to Superman you are correct. If you haven’t been hearing the term “People Based Marketing” a lot lately, you haven’t been paying attention. “People Based Marketing,” as current relevant vernacular,…