Accurate Data is the key to your success. Anchor’s Data Solutions will help you maintain a higher level of data quality, analyze customer purchase and response history, precisely target and profile current and prospective customers as well as obtain and monitor other key metrics critical to implementing successful business retention and growth plans.
There is no data request our hands-on team of industry leading experts can’t handle. You are just one call away from your complete data solutions partner.
Data quality is the foundation of any successful marketing effort. Businesses that want to ensure their data files are accurate should consider implementing address hygiene services before beginning a campaign, digital or print.
Taking this step drastically improves the odds of reaching your desired target.
Email is a critical component of any business. With Anchor’s data services, marketers can create targeted email campaigns that generate response and conversion. Anchor has helped hundreds of marketers develop and deploy personalized revenue generating email campaigns for the past decade.
Enhance targeted digital display ads, google adwords campaigns and social media advertising by connecting email records to these channels.
Anchor’s integrated marketing database solution provides omnichannel marketing capabilities that capture customer insights. Increase response rates by crafting tailored marketing campaigns that reach customers or prospects through the best marketing channel for them.
Taking this customer focused approach, marketers can query the data in real time using simple flow chart segments to unlock insights into when a customer might purchase next or what up-sell or cross-sell potential exists. This instant access to the data helps ensure no opportunity is missed.
Take a deep dive into your data to discover who your customers are and what value they truly offer you. Data Analytics allows you to utilize your customer’s value to determine how much you can afford to spend to acquire a new customer, and achieve your desired return on investment.
Pair this understanding with modeling based on demographic or infographic factors, and identify other customers or prospects who look like your most valuable customers.