A first name is not always an accurate indication of someone’s gender

Anchor assigns a gender code to each record on your file to maximize the use of gender specific marketing services. We provide codes to identify that the name in your record is male, female or ambiguous.

Gender coding will insure personalized correspondence with confidence. It will also maximize the use of gender specific services for data enhancement or other marketing applications.

Gender Code Features & Benefits

  • Save the embarrassment of sending a gender specific message to the wrong person
  • Use gender to help personalize your marketing message to improve ROI
  • Dedicated customer support