Assign any address in the country a lat/long and use that data in your marketing decisions
Anchor provides Geo-coding , sometimes referred to as Geo-Census Coding. A latitude and longitude, along with various census codes, are appended to your record based on the address. We can append based on the Zip +4® or the more precise roof-top match.
The geocode is based on the same data used in automobile navigation systems, and is enhanced by the TIGER/Line (Topologically Integrated Graphic Encoding and Referencing) file to improve accuracy.
Using the results of Geo Census Coding, along with demographic information, marketers are assisted in a number of areas; market penetration analysis, predictive and target models, media planning, territory management, mapping and other sales applications.
Along with the assignment of a lat/long to an address, the process also will provide census tract/block and Core Based Statistical Area (CBSA) information. The CBSA was previously referred to a the MSA – Metropolition Statistical Area.
Geo-coding Features & Benefits
- Utilize the exact geographic location for a range of geospatial marketing decisions
- Create maps and determine proximity to locations using the lat/long coordinates
- Dedicated customer support