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Key Services
Does your Legacy system or current marketing
file fulfill your marketing data needs?
In today’s fast-paced world, most IS departments are
under-staffed and under pressure just to meet the daily business needs. They
have precious little time to handle marketing’s typical "what if" queries that
only result in more queries!
But marketing’s ability to query and analyze the data – quickly
– is critical to success.
By using Anchor Database Services, companies can enhance their
ability to get the answers required and reduce workload within the IS
department.
Anchor provides all the services necessary
to initiate and maintain a database marketing effort! Whether your looking
to outsource your database, or require expertise (or software) for
maintaining your database in-house, you can utilize any of the following
services.
An affordable custom relational marketing
database!
Let Anchor Database Services show how you can have a custom
relational marketing database that won’t break your budget.
We’ll build you a sample database using your own data! Call us
@ 1-800-452-2357 and ask for Paul Storch, or e-mail us @
paul@anchorcomputer.com.
DB Marketing Services
Consulting Services
Most marketing database projects fail because the objectives
for building the database are not clearly defined and laid out so that everyone
on the team can work towards a common goal.
Our database division has over 50 years experience working in,
and with, marketing departments — and will work with your marketing and IS staff
to determine your organizations objectives to establish a clear "plan of action"
for a marketing database to achieve those objectives.
Database Design
Most marketing databases take the form of either a "customer",
"prospect" or "customer/prospect" database. Depending on the type of database
your organization requires, the design team will create a logical database
structure that incorporates your objectives, your data, and any third party data
that may be required.
Each input file is put through a rigorous data integrity
process and a plan for normalizing data from multiple input files is
created.
Database Build & Maintenance
Anchor has developed a pc-based system for creating and
updating relational databases, from multiple input files, in preparation for
loading to the Sybase Adaptive Server IQ database engine. The system, called
DatabaseWizard™, includes capabilities for table definition and linking, field definition,
duplicate identification logic and record updating. The
DatabaseWizard™ system’s flexibility and power permits Anchor to deliver updated databases in a
very timely manner.
A key advantage is that DatabaseWizard™ incorporates flexible duplicate identification
logic that identifies duplicate individual, household or business records. It
provides multi-pass matching capability in a single process, flexible
methodology for defining survivor records, and accurately handles both consumer
and business records.
Promotion Tracking
Unlike a flat file data bank, a relational marketing database
allows organizations to track a customer/prospects promotional and response
history in detail.
By clearly defining your database objectives, your relational
marketing database can use data from your legacy system, and/or begin to
accumulate promotional and response data to provide you with insight into your
customers/prospects purchasing or behavioral patterns. Once the data is
collected, your success depends on your ability to segment, model or data mine
for marketing intelligence that will improve or enhance your current marketing
efforts.
Analysis
You can do it yourself, or let Anchor do it for you! Our ODBC
client-server configuration allows your marketing staff to access the database
using a wide variety of software tools including our Database
Insight™ software.
Our staff can assist by developing customer/prospect profiles,
promotional analysis and a variety of models.
Fulfillment
Once you’ve queried your database successfully, extracting
records for any kind of fulfillment (direct mail, telemarketing, email,
analysis) is seamless using our DatabaseInsight™ software.
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