Marketing Databases

What is Anchor Database Services Division?

The Database Services Division was founded in 1995 and has been built over 50 relational databases for analytical and marketing use. Our solution is an ODBC (Open Database Connectivity) compliant, client-server configuration that enables Anchor to provide fast query response times to our clients. It also allows for easier modifications to data structure without the time intensive and costly programming associated with proprietary systems.

How well do you know your customer?

In today’s competitive environment and increasing costs, marketing intelligence is not an option, but a requirement! A marketing database is the foundation of creating targeted, personalized and effective promotions. A database allows you to:

• Profile you existing customer base and model future behavior!

• Identify customer-buying patterns!

• Eliminate costly duplicate mailings!

• Increase ROI with improved response at less cost!

• Increase cross and up selling!

• Reduce channel clutter!

• Track past events!

How can Database Services help you?

Database Services provides: database design and consulting; database maintenance; modeling and analysis services that will enable you to have personal, measurable, flexible and cost-effective marketing campaigns.

We work with our clients to design, build and maintain marketing databases (both relational and flat) to achieve YOUR marketing objectives.

Our Mission Statement!

We are committed to our underlying corporate philosophy—

• To provide cost-effective solutions to the direct marketing community

• To provide our customers better information, more rapidly.

• An emphatic dedication to client service.

• To always have our top management available to clients.

• A dedication to excellence in all aspects of our operations.

• To be at the forefront of technological breakthroughs…creating and acquiring hardware, software, and systems that pushes the limits of state-of-the-art marketing technology.