Merge/Purge

Merge/Purge is the process that identifies duplicate records that are returned from a matching process. A matching strategy can be based on one field, multiple fields, and/or a subset of each field.

Whether you are spending twice as much in promotional campaigns by mailing to the same customer (or prospect) or simply recording transaction history under two separate records, identifying and consolidating duplicate records can instantly add more to your bottom line. Anchor's merge/purge programs capture even the most complicated record matches thereby enabling you to eliminate duplicate mailings.

Anchor will identify duplicate records based upon your marketing criteria, allowing us to accurately consolidate all details under a single record. IMAGE CRUSHER, our proprietary matching logic uses a multiple image methodology that allows for complete flexibility in identifying duplicates The reliability and flexibility of our system allows adjustments to suit each client's unique requirements and accurately handles both consumer and business information.