NCOA^Link_™ & MaxCOA
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Over 40 million Americans change addresses annually, which creates formidable obstacles in maintaining a high-quality mailing list that tracks customers who move. The National Change of Address (NCOA^Link_™) program makes change-of-address (COA) information available to mailers to help reduce undeliverable or duplicate mail-pieces. NCOA^Link_™ service is a comprehensive program that aids mailers in identifying changes of address before mail enters the mail-stream. The NCOA^Link_™ service is provided by Anchor Computer and is certified and licensed by the United States Postal Service^®.

Updated, computerized COA information is provided on a regularly scheduled basis to Anchor Computer by the United States Postal Service^®. Anchor can improve mail deliverability by providing mailers with current, standardized 5-digit ZIP Codes, 4-digit add-on codes, and delivery point coded addresses for individual, family, and business moves. In addition, the NCOA^Link_™ service provides more effective dates (month & year).

Input address information provided by a mailer to Anchor is first standardized to conform to United States Postal Service^® requirements, including the ZIP+4^® code. Once the address has been standardized and the ZIP+4^® code applied, an attempt is made to match the address against the NCOA^Link_™ File, which contains in excess of 110+ million records or 48 months of permanent address changes. Address change information is derived from the United States Postal Service^® Form 3575, Change-of-Address Order, filed by relocating postal customers. If an exact match is made with the old address information in the NCOA^Link_™ File, then the NCOA^Link_™ licensee is permitted to provide the move information (new address) to the mailer.

NCOA^Link_™ helps reduce undeliverable-as-addressed mail by correcting input addresses prior to mailing. Since 1986, this service has saved mailers millions of dollars that otherwise would have been wasted in materials and postage.

NCOA^Link_™ provides the following benefits to mailers:

• Reduces undeliverable mail by providing the most current address information for matches made to the NCOA^Link_™ File.
• Prevents duplicate mail-pieces or re-mailings after address corrections are received because the address correction is applied prior to the mailing.
• Reduces mailer costs by reducing the number of undeliverable and duplicate mailpieces by using most current address information.
• Provides the opportunity for faster product/service marketing through accurate mail delivery.

MaxCOA is a change-of-address solution based on a change of address database containing approximately 350,000,000 addresses belonging to over 150,000,000 individuals. Each name has a current address, and up to 2 previous addresses. MaxCOA provides change of address information for up to 60 months. MaxCOA should be used in addition to NCOA^Link_™. The two processes will greatly increase the number of moves you can identify.

It is estimated that you will identify 50% more moves by using MaxCOA after your NCOA^Link_™ processing. If you ‘moved’ 50,000 people as a result of NCOA^Link_™ processing, we are projecting that by using our MaxCOA file you will correct an additional 25,000 addresses.

An original or faxed NCOA^Link_™ Acknowledgment Form must be received by Anchor prior to NCOA^Link_™ processing.