Hartford Athletic, a professional soccer team, sought an innovative way to engage with potential customers visiting their website. Their primary goal was to collect visitor data and establish direct communication channels to enhance fan engagement and grow their customer base.
Hartford Athletic faced a common challenge: identifying and connecting with website visitors who showed interest in their team but didn’t take immediate action (such as purchasing tickets or signing up for newsletters). They needed a seamless and automated solution to capture and utilize this valuable audience.
Since August 2023, AnchorConnect has provided a robust solution that captures website visitors’ addresses, validates them, and returns a cleaned and actionable list to Hartford Athletic.
The daily visitor counts have grown, indicating that the club is successfully leveraging the collected emails for marketing efforts.
The email validation process ensures higher deliverability and engagement rates, reducing wasted outreach efforts.
Even without direct feedback, continued usage indicates a positive ROI in customer acquisition and retention.
AnchorConnect has provided Hartford Athletic with a data-driven solution to capture and engage website visitors, turning passive traffic into active leads. The program has evolved into a sustainable and integral part of their marketing strategy, contributing to the teams fanbase growth. By maintaining this initiative, Hartford Athletic ensures they capitalize on their website traffic and strengthen their connection with existing and potential supporters.
