
Choose Your NCOA Provider Wisely – Your Campaign Success Depends on It
The USPS® offers an 18-month and 48-month option for NCOA processing and knowing which version your provider runs can have a large impact on your
The USPS® offers an 18-month and 48-month option for NCOA processing and knowing which version your provider runs can have a large impact on your
Direct marketing success hinges on one critical foundation: quality data. Yet, many organizations struggle with this fundamental element. Have you ever received multiple copies of
Consumer data privacy has evolved significantly through 2024, with states enacting comprehensive privacy legislation following the precedents set by the California Consumer Privacy Act (CCPA)
Effective customer segmentation turns raw data into strategic marketing insights, allowing businesses to better engage with high-value customers and drive revenue growth. 1. Start with
Effective data management isn’t just an IT concern, it’s a critical marketing function that directly impacts your ROI. The hidden costs of poor data practices