Anchor Address Enhancement improves your incorrect or incomplete addresses by 20-40%
In almost every mailing list a portion of the addresses are undeliverable due to missing or incomplete address elements that Address Standardization software (CASS™) may not be able to ZIP + 4®code. The Anchor Address Enhancement solution uses a proprietary correction methodology, which compares the first name, last name, incomplete address and ZIP Code™ to our MegaBase Consumer File. Using sophisticated logic we correct the undeliverable address provided on a match. The process also adds missing apartment/suite or rural route box numbers to your address file.
Our database of over 2 billion name and address records yields high match rates. This system typically corrects up to 40% of undeliverable as addressed mail. Address Enhancement minimizes the loss caused by mail not reaching its destination.
USPS®* statistics indicate that 23.6% of all mail contains addressing errors. Here’s a breakdown of the most common errors:
2.4% Addressee Moved
6.0% Directional/Suffix Incorrect or Missing
5.9% Street Name and Number Incorrect or Invalid
4.8% ZIP Code™ or City Incorrect
4.5% Apartment Number or Rural Route Box # Missing
*USPS® document AEC & AEC II™ Guide
Features and Benefits
- Add records that are now deliverable back into your mailing campaigns to increase response rates and ensure you are reaching valuable customers and prospect.
- Improves NCOALink® and other address hygiene match rates
- Savings on postage, print and production costs by mailing to deliverable addresses..
- Dedicated customer support