By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn B2B Email Marketing Tips Email marketing is today’s channel of choice. It drives results and the return on investment is about 38 to 1 for every dollar spent [1]. There are nearly 105 billion emails sent each year, and the number is expected to reach 246 billion before…
By: Keith Scholder (kscholder@anchorcomputer.com) Connect on LinkedIn The Future of Email Email. We can’t live without it. Remember a long time ago in the 1990’s, very few people had or were using email. Well in the twenty plus years since then, we have come a long way and virtually everyone has and uses email. In…
By: Keith Scholder (kscholder@anchorcomputer.com) Connect on LinkedIn Geo Targeting: How it can help your business grow Geo Targeting is a great way to help your business improve results and ROI. The end game, of course, is increased sales for your business products and services. Geo Targeting delivers content to the recipient, based on the geographic…
By: Rudy Arnold (rudy@anchorcomputer.com) Connect on LinkedIn Compressed Evolution Can Be Painful The evolution of Marketing occurs so quickly that it seems like by the time you try a new technique, it’s already yesterday’s news. Change is the norm in Marketing. You might be better served trying to keep up with its vernacular instead (kidding,…
By: Dennis Driscoll (dennis@anchorcomputer.com) Connect on LinkedIn Protecting Data in the Wake of the GDPR & EPD The General Data Protection Regulation (GDPR) recently went into effect throughout the European Union. The regulation focuses on defining and protecting personal data in all forms. The GDPR is binary, a customer deletion request must be honored and there…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn “Personalization is not a strange visitor from another planet…” If that reminds you of the intro to Superman you are correct. If you haven’t been hearing the term “People Based Marketing” a lot lately, you haven’t been paying attention. “People Based Marketing,” as current relevant vernacular,…
By: Don Monell (dmonell@anchorcomputer.com) Connect on LinkedIn If you market to consumers the single largest social audience still resides at Facebook. Below is a quick rundown of current stats surrounding the platform from a marketer’s standpoint. Facebook Has 2 Billion Monthly Active Users One billon of those are active on a daily basis. Hard…
By: Fred Milman (fred@anchorcomputer.com) Connect on LinkedIn Remember that today’s digital technology does not replace ALL of the “good old” marketing basics (See my prior post) . The use of technology enhances a marketer’s ability to incorporate modern tools into their marketing tool set. If after reading this you have questions or you think you…
By: Dennis Driscoll (dennis@anchorcomputer.com) Connect on LinkedIn When do I send? Mobile Marketers have to find ways to timely connect with users across the globe on all devices. Having access to millions of users on a daily basis creates challenges, which if overcome, can lead to great successes. One of the primary challenges they…
By: Thomas E. Smith (tom@anchorcomputer.com) Connect on LinkedIn “One to one” marketing, “people based” marketing, “always on” marketing, “right message/right person/right time” marketing…I’m sure we’ve all used several of these terms in the course of our careers. Personalization is the new paradigm and it’s evolved beyond simple “Hello <JOE>” into real time management of the…