Learn more about your customers & watch response rates soar!
Consumer data enhancement will help you to generate new clients. Data enrichments will help retain and grow existing business. It is invariably connected to how well you target your communications. Of course you can’t hit a target if you can’t see it, and in the marketing business that means accurate and detailed information.
We have access to over 250 million individuals with hundreds of detailed consumer demographics that we can append to your marketing database.
Common demographics (age, income, interests, home value, occupation, race etc)
Buying activity
Trigger data (life events),
Psychographics – Lifestyle segmentation
Auto specific
We typically match in the 50 to 90 % range; depending on the accuracy of the names and addresses you supply, and the data elements appended. To maximize match rates we recommend that you process your file through NCOALink® and other address hygiene processes, prior to the demographic append.
Consumer Data Enhancement Benefits
Enhance your database to allow for a sophisticated market segmentation
Determine what attributes are common to your best customers and use that intelligence to reach your ideal target audience
Increase response rates with more precise targeted, personalized communications
Dedicated customer support