Business Data Enhancement
The more you know about a businesses, the more likely you are to make them clients. In today’s marketplace the most successful B2B marketers have a clear vision of their most likely prospects and target their campaigns accordingly. Data enrichment can help you develop an ideal client profile by appending firmograhics to your list of company names and addresses.
Dealer Radius Processing
Identify which customers or prospects are closest to your business location(s). One of the most common data enrichment strategies is the use of analytic applications. They are used by marketers for geospatial analysis. Marketers use all the various geographic options available to locate and target customers and prospects.
Assign any address in the country a lat/long and use that data in your marketing decisions. Anchor supplies Geocoding , sometime referred to as Geo-Census Coding, by appending latitude, longitude and census codes such as Census Tract/Block and Core Based Statistical Area (CBSA) to your records, based on ZIP+4® codes.
Consumer Data Enhancement
Learn more about your customers and watch response rates soar! In today’s marketplace your ability to generate new clients, while retaining and growing existing business, is invariably connected to how well you target your communications.
A first name is not always an accurate indication of someone’s gender. Anchor assigns a gender code to each record on your file to maximize the use of gender specific marketing services. We provide codes to identify that the name in your record is male, female or ambiguous.
Merge / Purge
With the increased costs of production, postage and tighter deadlines, it’s imperative that marketers accurately eliminate all duplicates in a marketing database. Since our very beginning back in 1974, Anchor Computer had been at the forefront of the merge/purge processing.