Craft Tailored Omnichannel Marketing Campaigns
Anchor’s integrated marketing data management solution provides omnichannel marketing capabilities that capture customer insights. Increase response rates by crafting tailored marketing campaigns that reach customers or prospects through the best marketing channel for them.
Taking this customer focused approach, marketers can query the data in real time using simple flow chart segments to unlock insights into when a customer might purchase next or what up-sell or cross-sell potential exists. This instant access to the data helps ensure no opportunity is missed.